90% of Irish van and lorry drivers ready to embrace in-cab AI coaching - new survey

Dublin, Ireland — 22nd October 2025 — A new European wide survey from Geotab, a global leader in connected vehicle
and asset solutions, reveals that Irish van and lorry drivers have a clear vision for the future of in-cab technology, with 90%
stating they would be more comfortable with instant audio coaching. The technology uses AI to analyse in-cab video in
real time, rather than storing inward-facing footage for later review.

The study of over 3,500 professional drivers across seven European countries, including 500 in Ireland, examined driver
attitudes towards the use of in-cab dashcams. While 96% of Irish van and lorry drivers are concerned about the use of
in-cab cameras, almost just as many (95%) would be willing to overlook these concerns if footage could prove they were
not at fault after a collision. This reveals a fundamental “privacy versus protection” dilemma at the heart of Irish driver’s
attitudes, highlighting that they are not against technology, but are instead weighing the benefit of potential exoneration
against a wide spectrum of worries.

Irish driver concerns are widespread and varied, with no single issue forming a majority. 41% worry that road-facing
footage could be used out of context, failing to show the full picture of an event, while 39% are concerned that the footage
could be used unfairly against them for disciplinary action. 37% said the dashcam technology makes them feel as though
they are being spied on or shows a lack of trust from their employer. The varied barriers to the adoption of video cameras
reflected by the study reveals an urgent education gap that cannot be overlooked by fleet managers.

"The data shows that Irish drivers are pragmatic and forward-thinking”, said Edward Kulperger, Senior Vice President, EMEA
at Geotab. “Professional drivers are clearly open to technology that protects them and promotes safer roads, provided it’s
implemented transparently and with respect for their privacy. Technology like in-cab cameras can play a vital role in protecting

drivers and improving road safety, but trust is key. Drivers want reassurance that data is used responsibly and in their best
interests and innovations such as real-time AI coaching show how safety and privacy can work hand in hand.”
The survey confirms earlier findings from Geotab's driver research noting nearly 73% of Irish drivers support adopting
technology to enhance their performance. This new data notes that a combined 69% are positive about using footage for
coaching, provided it is constructive and collaborative, with none of the respondents stating they see no benefit at all in
having a dashcam. When asked about the biggest benefits, drivers cited improving their own standards through coaching,
increased security, and proving they were not at fault in a collision, further underlining their dual interest in both
professional development and personal protection.

Methodology
Geotab commissioned Opinion Matters to survey 3,514 professional lorry and van drivers (aged 17+) across the United Kingdom (509), Germany (500), France (500), Netherlands (502), Ireland (501), Italy (500), and Spain (502) to their attitudes towards both road- and dual-facing dashcams. The data was collected online between 2 October 2025 and 10 October 2025.