How distracted driving cameras can help boost safety
Learn about the dangers of distracted driving, and how to avoid it.

By Surfsight
Aug 2, 2023

Paying full attention behind the wheel is critical for drivers as soon as they start their vehicle. Good drivers can become dangerous "distracted drivers" if they use a phone, eat, drink or smoke, even around a car park. Distracted driving cameras can help companies combat risky driving.
Anything that makes you lose focus on the road for a second—even conversation with others in the vehicle or a hands-free phone call—counts as distracted driving.
What are the risks of distracted driving?
Why is it so important to prevent these types of distractions, however small they might seem? In 2018 alone, NHTSA estimated that there were 400,000 injuries caused by distracted driving.
NHTSA also estimates that collisions caused by distracted driving cost over tens of billions of dollars a year in damages, for things such as vehicle repair, litigation fees, rising insurance rates and more. As an employer, you may be liable for the negligent driving of on-duty employees.
Benefits of distracted driving cameras for safety
Distracted driving cameras can be used to help coach drivers, enabling them to identify and reduce risky driver behaviours, including distracted driving.
Here's how driver coaching and intelligent dash cams with MV+AI can help:
- Improve driver behaviour
- Learn from real-world examples of distracted driving
- Encourage drivers to course-correct
- Reduce the risk of collisions
- Increase road safety
Lytx® Surfsight™AI-12 camera technology is a MyGeotab Add-In that uses machine vision and AI to provide insight on risky driving behaviour throughout your fleet. The solution can be configured to provide audio alerts signalling risky driving events, and provide live-stream footage from road-facing and in-cab cameras.
Integration with the MyGeotab platform means that companies can manage all fleet cameras from a single cloud dashboard. Through email alerts containing video footage of risky driving incidents, businesses can use Lytx® Surfsight™AI-12 to work with employees to help boost safe driving habits.
Order Now: A new way to order solutions on the Marketplace
Lytx® Surfsight™AI-12 dash cam, is available through Order Now, it is the first third-party solution available for the programme.
Order Now is a new and simple way for Geotab Customers to order solutions straight from the Geotab Marketplace. As part of ongoing expansion and development efforts, third-party hardware solutions are now available through the Marketplace, making the process easier than ever. With Order Now, receive seamless ordering, delivery and after-sales support for solutions that are part of the programme. Learn more about Order Now.
About Lytx® Surfsight™AI-12 technology
Powered by AI and Machine Vision, the Surfsightâ„¢AI-12 automatically detects and alerts distracted driver behaviour and harsh driving incidents in real-time*, addressing the leading causes of preventable accidents. The Surfsight dash cam is available on the Geotab Order Now programme.
Visit Surfsight on the Geotab Marketplace to discover more benefits.

Surfsight is a Geotab Marketplace Partner.
Related posts

How small construction fleets use asset tracking to halt site theft
September 9, 2026
2 minute read

Is fleet telematics worth the money? Calculating your Irish fleet ROI
September 9, 2026
2 minute read

The vulnerability trap of spreadsheet management in Ireland
September 9, 2026
2 minute read

How small Irish fleets hedged against the 2026 fuel price surge
September 9, 2026
3 minute read

Geotab launches the report Connected fleets in Ireland
September 8, 2026
5 minute read

The 'ghost fleet' crisis: Why idle rental vehicles are your biggest liability
August 27, 2026
4 minute read