Geotab at 25: Driving the Future of Connected Vehicles

Singapore, Singapore – August 8, 2025 – Today, Geotab marks its 25th anniversary, celebrating remarkable global growth, pioneering AI driven innovation, and a relentless focus on customers, partners, and employees. What began as a two-person startup, built on the belief that data can change the world, has become one of the largest global connected vehicle telematics organisations with approximately 5 million connected vehicles under subscription and over 50k customers. The company employs more than 2,700 employees around the world, and has built an ecosystem of over 700 partners.

Where only 10% of startups sustain long-term success, this is a significant milestone, and a testament to what's possible when vision, bright minds, dedicated teams, and forward-thinking customers come together. Geotab has always believed in pushing the boundaries of what connected vehicle technology can do, which is reflected in the more than 300 patents that have paved the way for critical industry advancements. 

"Being an entrepreneur you need to stay focused and take risks, which isn’t always easy, so it is  incredibly rewarding to see technology, data and people align to drive your vision forward and truly make a difference," says Neil Cawse, Founder and CEO of Geotab. "This anniversary is a moment to look back at our humble beginnings and the incredible path we've walked, but more importantly, it's a launchpad for everything that's still to come. The real magic happens when our technology, powered by collective insights and collaboration, helps customers solve real-world problems, whether that's making roads safer, shrinking carbon footprints, or getting vital goods where they need to be, faster and more efficiently."

“Reaching 25 years is a big milestone, but what excites us most is what’s still to come,” said David Brown, AVP, APAC, Geotab. “Here in Australia and across the region, we’re seeing growing demand for smarter, safer, and more sustainable fleet solutions. It’s a space that’s evolving rapidly, and there’s a real sense of momentum as more businesses look to data and technology to solve everyday challenges. We’re proud to be on this journey with our customers and partners, and we’re looking forward to what we can achieve together in the years ahead.”

Innovation fueled by AI and data insights

Geotab’s long-standing success is intertwined with the strategic use of artificial intelligence (AI) and data analytics. By leveraging massive datasets, the company has integrated advanced AI and machine learning capabilities directly into its platform. Geotab is proud to be one of the largest users of Google Cloud services, especially for AI and data analytics, recognising the scale and depth of the company’s data expertise. Leveraging this expertise enables Geotab to deliver sophisticated, predictive insights and advanced solutions for fleets, from spotting potential accidents before they happen to anticipating vehicle failures and even assessing road risks.

Shaping the future of connected vehicles

"The future of connected vehicles is bursting with potential, and AI will be at the heart of reshaping it," Cawse adds. "We've built deep expertise in harnessing the power of data, and with AI, we're continually unlocking deeper insights, anticipating challenges, and delivering unprecedented value to our customers. Technology is moving incredibly fast, and we're committed to moving even faster, digging deeper, and continuing our mission of empowering fleets with the best possible tools and insights. We genuinely believe that when we work together, with quality data, we can change the world for the better."

A note to every Dreamer and Doer:

To every aspiring innovator, every dreamer with a big idea, and every risk-taker out there: Geotab’s journey, from two individuals with a vision, stands as proof that it can be done. Our story is a testament to the power of taking calculated risks, keeping your customers at the absolute center of everything you do, holding an unwavering belief in your vision, and having the courage to challenge the status quo. With passion, perspective, great people and data,  transformative ventures can be built.