Driver coaching
Distraction detection, in-cab coaching and measurable improvement, all in one platform.
Industry-leading AI precision catches real driving risks with fewer false positives.
Smart Sequence™ instantly surfaces the most critical moment of every event so managers can scan and act in seconds.
Real-time in-cab voice alerts correct risky behaviour in the moment, no human intervention required.
Key features
Everything you need to detect, coach and change driver behaviour automatically.
When Geotab’s native GO Focus range of AI-powered dash cams detect risky behaviour, it delivers an immediate verbal alert. Drivers can correct course on the spot, before the moment becomes an incident.
The most urgent incidents, repeated unsafe behaviours and compound risks — like distraction combined with tailgating — are surfaced first. Managers get straight to the high-risk events without sorting through hours of video and alerts.
Every event surfaces with its most critical moment highlighted — speed, location and full context in a single view. Managers see exactly what happened in seconds without digging through hours of footage.
Facial recognition identifies the driver at trip start and keeps confirming throughout, so managers never have to manually match a driver to a trip or assign events after the fact. Every event, score and coaching session ties to the right person automatically.
Dual-camera AI monitors the cabin and road. DMS identifies distraction, drowsiness, phone use and seatbelt non-compliance. ADAS covers tailgating, near collisions, rolling stops and time-to-collision — with full video context attached to every event so managers coach instead of investigate.
Precision AI detection: Every event gets a second look on the camera before it becomes an alert, so by the time it reaches a manager, it’s already been verified.
A smarter coaching program that delivers measurable results
Geotab's Video Coaching connects AI detection to a full coaching workflow — reducing risky behaviour, protecting drivers and giving safety managers back their time.
Less time on footage review, more time on coaching
Automated triage, ranked event queues and one-click coaching approvals replace hours spent sorting footage and verifying alerts manually.
Risky behaviour gets corrected faster
The shorter the gap between a risky event and driver feedback, the better the outcome. Coaching sessions can route directly to drivers without a manager having to manually approve each one.
Liability protection built in
Every verified event stores road-facing footage, cabin footage, speed and G-force data together in one package. When a claim is disputed, the evidence is already there — AI-verified and ready to use.
Builds driver trust
Alerts are accurate. Coaching ties to what a driver actually did and their Driver Score reflects that. Speed limit disputes come with video of the actual speed sign. Drivers see it as objective, which keeps them engaged with it.
A coaching program that closes the loop
Coaching sessions are assigned automatically or by a manager and delivered directly to drivers via the Geotab Video Driver App. Drivers review flagged events, respond with notes and managers track progress end-to-end, so nothing falls through.
A documented safety program that insurers reward
Collision Risk trends, coaching session history and driver behaviour data give your fleet the evidence needed to negotiate lower premiums and demonstrate duty of care when it matters most.
How it works
Detect. Coach. Improve. The closed-loop workflow
- Detect: AI dash cams analyse in-cab and road-facing behaviour in real time. Events are detected and re-evaluated on-device before an alert is triggered — no human review team, no delays.
- Coach: In-cab voice alerts prompt drivers to self-correct instantly. Post-trip, AI surfaces high-risk events and generates coaching sessions ready to assign with one click. Drivers review events and respond via the Geotab Video Driver App, closing the loop between manager and driver.
- Improve: Managers track driver progress over time, recognise improvement through gamification and measure fleet-wide behaviour trends — all within the Video Coaching Dashboard in MyGeotab.
Commonly asked questions
Does Geotab use a human review team to analyse footage?
No. Unlike some competitors that route footage through offshore human review teams, Geotab’s AI processes and evaluates events entirely on-device and in the cloud. Raw video stays on the camera until a verified event occurs — faster, more private and more scalable.
How does Smart Sequence™ work?
When reviewing an event, Smart Sequence instantly surfaces the most critical moment and pulls together speed, location and full context in a single view. Managers see exactly what happened without scrubbing through footage.
How does Geotab protect driver privacy?
Geotab offers flexible privacy configurations including road-facing only cameras, Road DMS (driver behaviour detection without recording cabin video), face and license plate blurring and configurable data retention. These options help fleets balance safety and driver trust — particularly in union environments.
How does Geotab’s in-cab voice coaching work?
When Geotab’s GO Focus range of AI-powered dash cams detect risky behaviour in real time, they deliver an immediate verbal alert directly to the driver — no human intervention required. This allows drivers to self-correct on the spot, before a risky moment escalates into an incident. The shorter the gap between a risky event and driver feedback, the better the safety outcome.
How are coaching sessions assigned and delivered to drivers?
Once a risky event is detected and verified, Geotab’s AI generates a coaching session that can be assigned automatically or manually by a manager with a single click. Coaching sessions are delivered directly to drivers through the Geotab Video Driver App, where drivers can review flagged events, respond with notes and acknowledge feedback. Managers can track progress end-to-end within the Video Coaching Dashboard in MyGeotab, ensuring nothing falls through the cracks.
What driving behaviours does Geotab’s AI dash cam system detect?
Geotab’s dual-camera AI system combines Driver Monitoring System (DMS) and Advanced Driver Assistance System (ADAS) detection to monitor both the cabin and the road. DMS identifies distraction, drowsiness, phone use and seatbelt non-compliance, while ADAS covers tailgating, near collisions, rolling stops and time-to-collision risks and more. Full video context is attached to every event, giving safety managers everything they need to coach rather than investigate.
Ready to build a smarter coaching program?
See how Geotab's AI Video Coaching reduces risky driving, improves driver behaviour and gives your safety team back their time.