Geotab surpasses 300,000 subscriptions to dominate Latin America telematics market

Ciudad de México, México (April 10, 2025) - Geotab, a global leader in connected transportation solutions and asset management, today announced it has exceeded 300,000 active subscriptions in Latin America, cementing its leadership in the region’s telematics market. This milestone reflects Geotab’s significant expansion across major Latin American markets, driven by the escalating demand for its innovative solutions and advanced AI-enabled data insights.

Key factors contributing to this milestone include:

• Accelerated market penetration: SIgnificant subscriber expansion across key markets with significant growth in Brazil (256%), Mexico (35%), Colombia (34%), Chile (25%), Peru (66%), Argentina (83%), and Guatemala (95%) over the past two years.
• Significant revenue gains:  A 32% increase in year-over-year revenue growth in 2024.
• Deep industry penetration: Notable high double and triple digit growth in key segments, including consumer packaged goods, construction, last mile delivery, food and beverage, healthcare and pharmaceutical, mining, oil and gas, rentals and leasing, and transportation and logistics.
• Extensive adoption of video telematics: An 83% year-over-year growth in camera and video telematics unit sales in 2024.
• Industry recognition: Recognized as the global #1 Overall Commercial Telematics Vendor by ABI Research for the fourth consecutive time, as well as #1 for Implementation due its expansive partner and Marketplace ecosystem.  

This performance underscores market confidence in Geotab’s solutions, designed for fleets of all sizes and industries.  

“We're not just playing in the Latin American telematics market - we're shaping it”, said Sean Killen, Geotab Vice President of Global Markets. “Our strong growth is more than just a milestone. Latin American businesses are demanding real results from their telematics investments, and that's exactly what Geotab delivers. We've been building a foundation of trust and delivering real value for our customers for more than a decade alongside our valued partners. Geotab is  committed to the region, investing heavily in R&D, expanding our strategic partnerships, and building the next generation of connected transportation solutions. The future of telematics is here, and it's powered by Geotab.”

Proven results and customer value

Thousands of businesses across Latin America have experienced the tangible benefits of Geotab’s solutions in their operations. With billions of kilometers driven and associated data analyzed annually, the combination of telematics, video telematics, artificial intelligence, and data analytics has transformed fleet management in the region. Geotab’s commitment to customer success is evident in the results achieved by its customers for more profitable, productive, efficient, and safer outcomes for their businesses: 

• Cementos Argos: A leading cement and concrete company in Latin America, Cementos Argos reduced accidents by 62%, decreased fuel consumption by 16%, and lowered its carbon footprint by 10%.
• Blanco y Negro Masivo: A mass transit operator in Colombia, Blanco y Negro Masivo achieved a 35% reduction in idling time, saved to 40 million Colombian pesos (approximately $9,600 USD) per month, and reduced collision-related repair costs by over 50%.  

Geotab’s solutions empower businesses in Latin America to transform their fleet operations, increase productivity, achieve greater efficiency, and enhance safety and sustainability. With its relentless focus on innovation, strategic partnerships, and customer-centric commitment to deliver value-based outcomes, Geotab is poised to continue leading the evolution of connected transportation in the region.

For more information, visit our website.