Inside GO Focus Plus: Geotab’s native AI dash cam

Fleet managers need a solution that addresses risky driving in the cab and provides actionable data. GO Focus Plus, Geotab’s native, firmware-based camera solution, does both. It provides instant voice alerts to drivers when risks are detected and sends flagged events to a coaching workflow, unifying camera, telematics, and safety data.

These core capabilities power the experience. Here's how they collaborate.

1) What GO Focus Plus detects

GO Focus Plus detects risk in real time because its AI models run directly on the device: no video is sent to the cloud for processing first. The camera analyses footage on board, so when a driver tailgates or picks up their phone, the detection happens in the moment.

Running on Geotab firmware, GO Focus Plus auto-pairs with Geotab GO Devices:  the in-vehicle telematics hardware already managing the fleet – automatically linking camera footage with vehicle data like speed, GPS and location from day one. It self-calibrates on installation, with no manual configuration required.

The road-facing Advanced Driver Assistance System (ADAS) sensor models detect:

• Tailgating
• Rolling stops
• Swerving
• Lane departure
• Speeding
• Blind spots
• Near collision
• U-turn violations

The driver-facing Driver Monitoring System (DMS) sensor models detect:

• Phone use
• Distraction (eyes down, head turn)
• Drowsiness
• Smoking
• Eating and drinking
• Seatbelt infractions

Video is recorded continuously in 1080p HD, clear enough to identify faces, recognise licence plates and hold up in legal proceedings when footage is called into evidence. With up to 365-day cloud storage, that footage is available for the full duration of most insurance claims and legal matters, long after many systems would have deleted it.

Live streaming gives managers a real-time view into any vehicle directly from MyGeotab, without waiting for an event to be flagged.

2) In-cab active coaching with real-time voice alerts

When GO Focus Plus identifies a risky behaviour, a voice alert fires in the cab, specific to what is happening. That gives drivers the chance to correct the behaviour on the spot before an incident occurs and gives managers one less incident to review.

Detection accuracy for distraction, fatigue and tailgating consistently is up to 99%. That’s important because when false alerts are too frequent, drivers tune them out, and a system drivers don’t trust stops changing behaviour. At up to 99% accuracy, alerts are reliable enough that drivers respond when they hear them.

In a 90-day pilot, a large fleet cut driver phone use by 95% after deploying GO Focus Plus in-cab active coaching, and system reliability runs above 99.9% – both on the device and in the cloud. In a separate head-to-head evaluation, a major fleet chose GO Focus Plus over a competitor system, citing better driver insights, better coaching results and a significant drop in risky driving.

3) Single-view event review with Smart Sequence™

In most fleet camera setups, reviewing driver events means clicking between screens, sorting through hours of video and piecing together information from different places to understand what happened. Smart Sequence™ removes that entirely.

With Smart Sequence™, every flagged event comes with video, speed, location and what triggered the event all in one view – what happened, how fast, where and why it was flagged, without opening a single separate screen. The clip plays on hover. When a driver shows multiple risky behaviours in the same trip, the full sequence is visible together. Managers walk into a coaching conversation with full context. And through the Geotab Video Driver App, drivers can see exactly what their managers see.

4) The coaching workflow

Every detection feeds into a Driver Distraction Score within the Video Coaching platform, building a risk profile for each driver over time. Before a coaching session can be assigned, though, someone needs to know who was actually behind the wheel, particularly in fleets where vehicles rotate between drivers. Smart Driver ID uses AI to identify and recommend driver assignment for each flagged event, so coaching reaches the right person every time.

From there, each event connects directly to a coaching session with video, risk level and next steps in one view. Sessions can be assigned, tracked and completed within the platform, with automated recommendations surfacing which ones to prioritise based on severity and repeated behaviour.

5) Privacy controls configurable by the fleet

Because GO Focus Plus includes an in-cab camera, privacy controls are built into the platform. The in-cabin camera can be turned off from MyGeotab, and footage can be configured to blur faces and licence plates. A camera cover is also available for additional privacy.

For fleets with specific privacy requirements or collective agreements, the GO Focus Plus Road variant skips the driver-facing camera entirely. Instead of monitoring the driver directly, it uses Geotab’s proprietary Road DMS technology – AI that reads driving patterns from the road-facing sensor (swerving, erratic lane position, reaction time, following distance) to infer driver behaviour. Fleets get driver behaviour insights without any in-cabin footage.

Ready to see GO Focus Plus in action?

Speak to one of our specialists today to see how GO Focus Plus can deliver real-time safety intervention and proactive driver coaching for your fleet.