
Boost ROI for Car Rental Companies: Optimise Fleets
Advanced fleet management technology for your rent a car business savings.
Success story
Data-driven efficiency: transforming how car rental companies operate
Europcar, a leading car hire company, boosts operations with Geotab's car rental fleet management software: improving recovery, maintenance & sustainability. They use data for a full fleet solution & plan keyless access to elevate customer experience when they rent a car.
Rental fleet management software: key benefits
Predictive maintenance
Minimise Rental Vehicle Downtime and Reduce Repair Costs
Get real-time alerts on tyre pressure, service intervals, and fault codes. Minimise downtime and maximise vehicle availability.
Keyless convenience
Skip the queue and offer instant, keyless access via web or app bookings. Deliver a seamless rental experience that customers will love.
Fortified fleet, ultimate control
Protect your assets, simplify operations. Precise geofencing for tolling and mileage, instant theft alerts, and remote immobilisation. Cross-border fleet management made easy.
Transparent fuel billing, no surprises
Accurate fuel billing, every time. Near real-time fuel level data at vehicle return eliminates disputes and ensures fair, transparent charges.
Safe drivers, smarter insurance
Boost safety, reduce costs. Identify risky driving, access detailed collision reports, and lower insurance premiums. Accurate odometer data enhances resale value.
Electric fleet, optimised charging
Gain deep insights into the performance of your EV fleet with dedicated tools and data.
Streamlining global operations
Simplify cross-border operations with multi-language and multi-currency support, and compliance with local regulations.
Optimise vehicle lifespan
Track mileage accurately to help prevent excessive wear and tear, ensuring vehicles stay within optimal mileage ranges for better resale value.
Data-driven fleet optimisation
Leverage near real-time vehicle data to optimise routes, reduce idle time, and improve overall fleet performance. Drive down operational costs and boost your bottom line with smarter, data-driven decisions.

Leading fleet management technology for car rentals
- Trusted by fleets: 500k+ rental & leasing vehicles use our technology.
- #1 commercial telematics vendor globally, per ABI Research.
- Specialist EV data engineers for leading electric fleet support.
- 4.7M+ connected vehicles globally rely on our platform daily.
- Pinpoint GPS accuracy for precise location & safety insights.
- 25+ years of fleet expertise helping car rental companies.
- Supports 9,000+ vehicle models for any car hire company.
Empowering your entire organisation
OEM telematics: power of choice for car rental fleets
Geotab leads in OEM telematics, partnering with top makers for seamless data access. This cuts hardware needs and costs for your car rental fleet management software. Remotely activate data, connecting your fleet from day one. Benefit from secure fleet management technology, simplified operations, and maximised ROI. Ideal for diverse fleets at car rental companies.
Why our customers love us
Car rental companies trust Geotab
Explore Geotab Marketplace to improve your rental operations
Extend the power of Geotab with our integrated Marketplace solutions designed specifically for car rental businesses:
Commonly asked questions
What is rental fleet management, and how does it specifically benefit car rental businesses in the UK and Europe by improving vehicle utilisation and reducing operational costs?
Rental fleet management helps businesses that rent out vehicles (cars, vans, lorries, etc.) efficiently manage their fleet. It uses technology like telematics to monitor vehicle location, condition, and driver behaviour, improving efficiency, safety, customer service, and profitability. This is particularly important in the competitive UK and European rental markets.
How does rental vehicle fleet management work?
Geotab's rental fleet software and telematics solutions offer flexible data collection options. Our core solution uses small devices (GO devices) fitted to vehicles to collect data like location, fuel consumption, and engine diagnostics. This data is accessible through our online platform, providing near real-time insights into your rental fleet's performance. Geotab also offers OEM Telematics integration, leveraging built-in vehicle systems for compatible models. This streamlines data access and can reduce hardware costs. Contact us to learn more about OEM Telematics and compatibility.
What are the key benefits of tracking a rental vehicle fleet in the UK and Europe?
For UK and European rental companies, Geotab offers several advantages:
- Near real-time vehicle location tracking: Essential for theft prevention, efficient dispatch, and optimising vehicle utilisation.
- Proactive vehicle maintenance alerts: Help reduce downtime and repair costs through predictive maintenance.
- Improved driver behaviour monitoring: Promote safer rentals, reduce insurance premiums, and minimise wear and tear.
- Detailed reporting and analytics: Make data-driven decisions to improve profitability and optimise operations.
- Enhanced customer experience: Streamline processes, reduce wait times, and improve overall satisfaction.
Which types of rental vehicles does the Geotab tracking device work on?
Geotab's GO devices are compatible with a wide range of vehicles commonly rented in the UK and Europe, including cars, vans, light commercial vehicles (LCVs), HGVs (Heavy Goods Vehicles), and even plant machinery. For specific vehicle compatibility, please visit our "Is my vehicle supported?" page on the Geotab Community portal.
Is vehicle monitoring different for different rental and leasing vehicles?
While the core tracking functionality remains the same, car rental and leasing companies often prioritise specific telematics features. For example, fuel monitoring and preventative maintenance and diagnostics are crucial for owned assets, while mileage tracking and driver ID might be more important for leased vehicles. Geotab's platform allows you to customise the data you process to suit your specific business model.
How can Geotab fleet management solutions improve my rental business ROI in the UK and Europe?
Geotab’s solutions provide a rapid return on investment. From the moment a vehicle is rented, the vehicle-generated data provides valuable insights. This includes optimising vehicle utilisation, minimising fuel costs, reducing the risk of theft, and streamlining maintenance. Even during the preparation phase for the next rental, the data helps ensure vehicles are ready and roadworthy. This comprehensive approach helps improve efficiency and boost your bottom line.
Does Geotab comply with UK and European data privacy regulations for rental vehicle tracking?
Yes, Geotab is committed to complying with all relevant data privacy regulations, including GDPR, in the UK and Europe when handling data from rental vehicle tracking. We understand and appreciate the importance of data privacy, security and transparency.
What support does Geotab offer for rental fleet management in the UK and Europe?
Geotab is deeply committed to supporting rental fleet businesses. We offer comprehensive support, including dedicated account managers, expert training programmes, and readily available resources. Our goal is to partner with you and ensure you get the most out of your Geotab investment.
Does Geotab integrate with existing rental management systems?
Geotab offers integration capabilities with a variety of rental management systems. Contact us to discuss your specific requirements and explore integration options.
Does Geotab support multiple languages and currencies?
Yes, Geotab's platform supports multiple languages and currencies to cater to international rental businesses. Contact us for specific language and currency availability.
Are there specific UK or European regulations that Geotab solutions address?
Geotab solutions help rental companies comply with various UK and European regulations related to vehicle safety, driver behaviour, and data privacy. We can provide more information on specific regulations relevant to your business.
Ready to grow your rental business?
Connect with specialists. Learn how our fleet management technology can help your car hire company optimise, boost satisfaction, and increase profits.