Beyoncé gig brings gridlock to North London, forcing delivery drivers out of formation

Queen Bey may be running the world, but new data from Geotab suggests last mile delivery drivers are the ones left chasing their tails. With tens of thousands of fans descending on Tottenham for the megastar’s world tour, commercial fleets are reporting longer delivery times, more route diversions and growing safety concerns

London, 11th June 2025 - Connected vehicle insights from the leading provider of connected vehicle and asset solutions, Geotab, has revealed the true disruptive impact of large-scale live events on last mile logistics, following the opening run of Beyoncé concerts in North London. 

Analysis of commercial vehicle movements on June 5 - the first date of the star’s sensational tour at the Tottenham Hotspur Stadium - shows how last mile delivery services were significantly affected, with congestion, re-routing and safety risks spiking across key urban areas.

Geotab analysed aggregated telematics data from thousands of commercial vehicles operating across Greater London. Compared to baseline weekday movement, the data reveals:

• An average 45% increase in delivery times within an approximate 2 mile (3km) radius of the stadium
• A 80% rise in driver stress indicators, such as harsh braking and harsh acceleration
• Evening delivery runs delayed by an average of 10 minutes per drop

With over 100,000 fans attending across the opening shows - and more expected for the next dates starting June 12 - the early data points to a pattern of severe disruption for last mile delivery vehicle operators, including gig economy couriers and retail fleets.

“This is a familiar story for any major city hosting large-scale live events - but in dense urban areas like North London, the impact on last mile delivery is even more immediate and far-reaching,” said Abhinav Vasu, AVP Solutions Engineering at Geotab. “Delays, rerouting, the impact on road safety and increased fuel consumption - these issues quickly add up. But we’re also seeing a clear knock-on effect on driver wellbeing: longer hours, tighter margins and tougher roads to navigate.

“Unlike venues such as the O2, which are better equipped to manage large traffic volumes, the Tottenham Hotspur Stadium sits within a heavily residential area, which makes the disruption more intense, and the ripple effects on local roads and communities even greater.

“That’s why having access to real-time telematics data is so vital - it helps fleet operators adapt delivery schedules, reroute efficiently and reduce pressure on drivers during peak disruption. With the right insights, businesses can stay agile even when the city is gridlocked.”

Dangerously in Congestion

Longer delivery times didn’t just inconvenience customers - they also drove up emissions and fuel consumption for fleets, based on Geotab’s fleet analysis. 

Vehicles operating near the stadium on June 5 spent an average of 45% longer completing standard routes, with idling time increasing by 3.5 minutes per vehicle. For ICE vans, this translated into a measurable rise in fuel usage, while electric vans reported more frequent mid-shift charging events, increasing downtime and reducing efficiency. These knock-on effects not only impact operating margins, but also contribute to higher emissions in already congested urban areas.

Beyond the congestion, Geotab’s data also flags a potential road safety issue as streets around the North London venue become more unpredictable. Harsh braking events - often linked to sudden pedestrian movements or stop-start traffic - were up by 41% within a one mile radius during peak concert ingress and egress times.

“Drivers are being asked to do more, in more difficult conditions, with less time. That’s a pressure cooker for safety,” adds Vasu. “As cities host more major events this summer, it’s crucial that last mile operators have the tools and insights to plan ahead. 

“These disruptions aren’t going away - but with the right insight, Geotab can help mitigate their impact and better protect the people at the heart of delivery networks.”

Geotab will continue to monitor commercial vehicle trends across all upcoming show dates, with a full review available post-tour. The company is also working with logistics and fleet operators to help plan for predictive route mapping and delivery window adjustments to reduce impact.