Geotab and Motormax deliver 30% fuel economy improvement for Tarmac's extensive vehicle fleet

London, United Kingdom (8th April, 2025) – Geotab Inc. (“Geotab”), a global market leader in connected transportation solutions, has partnered with Motormax to deliver a single-platform solution for Tarmac, resulting in improvements in safety, sustainability, and operational efficiency across the construction giant's nationwide fleet operations.

The integrated solution, which combines Geotab's industry-leading telematics platform with Motormax's multi-camera recording system, has helped Tarmac achieve a 30% improvement in fuel economy and a 25% reduction in speeding violations within the first three months of implementation. The system's real-time monitoring capabilities have enhanced driver safety by providing immediate feedback on driver behaviours. Additionally, risk benchmarking offers comprehensive evaluations of driver performance, enabling targeted coaching and fostering a culture of safety across the fleet.

The new fleet management platform manages over 2,000 vehicles, including trucks, vans, pickups, and plant equipment across 13 UK regions. 

"The key benefit of our collaborative project with Geotab and Motormax has been to support our 'Work Safe, Home Safe' philosophy, getting our drivers back home every day," says Jonathan Meddings, Fleet Risk & Compliance Manager at Tarmac

"Partnering with Tarmac and Motormax on this project has been a fantastic example of what’s possible when relevant experience, technology, teamwork, and a shared commitment to safety come together," said Aaron Jarvis, Associate Vice President at Geotab. 

"From day one, our goal was to deliver more than just data - we wanted to provide actionable insights that drive behavioural change and operational improvement. Seeing measurable results in fuel efficiency, idling reduction and driver safety within such a short timeframe proves the power of an integrated, connected fleet ecosystem. We’re proud to support Tarmac on its journey toward a more efficient, safer and sustainable fleet – and we are truly excited to extend that impact further across the CRH Group."

The Geotab installation team fit a total of 1,849 GO9 telematics devices into Tarmac’s vehicles and plant equipment across the length and breadth of the UK, as well as making 312 OEM connections with existing OEM telematics systems, including Cat, Vogel, JCB and Volvo. Through the MyGeotab platform, fleet managers now have a single point of access to integrated camera footage, driver safety scorecards, preventative maintenance scheduling, and real-time vehicle data as well as deriving key insights from plant assets across the estate.

"Given the fragmented geography that Tarmac operates across, often in remote locations, finding a partner that could cope with this and invest the time, effort and flexibility into a successful implementation was essential," says Lee Green, Head of Category Management & SRM at Tarmac. "Both Geotab and Motormax have worked hard with the Tarmac teams, showing resilience, in making the rollout a success."

By deploying detailed idling reporting, Tarmac now has total visibility of the idling rate and time of each vehicle in both its static and mobile fleet operations. This resulted in a reduction in vehicle and plant equipment idling of over 30% within just three months. The Geotab platform's driver ID system has improved accountability and compliance, while integrated video telematics from Motormax enables targeted driver training and coaching.

The success of this implementation has led to Geotab and Motormax being named preferred suppliers for CRH Group, the parent company of Tarmac. Looking ahead, Tarmac plans to leverage Geotab's electric vehicle suitability assessment (EVSA) to support its EV100 pledge of transitioning to an all-electric fleet by 2030.