Skip to main content

Great British Fleet Awards 2024

Geotab picks up coveted safety accolade at The Great British Fleet Awards 2024

Published on May 7, 2024

Geotab triumphs in the Innovation in Risk Management category with its Safety Center technology, available now within the MyGeotab platform

Great British Fleet Awards 2024

London, United Kingdom (7 May, 2024) Geotab Inc, a global market leader in connected transportation solutions, celebrated the accolade as the top supplier in the Innovation in Risk Management category at The Great British Fleet Awards.


According to the British Safety Council, approximately 40,000 people are injured in work-related driving incidents each year, and the Geotab Safety Center addresses the crucial issue of fleet safety in the UK. Thanks to the introduction of the AI-enabled Safety Center, launched at Geotab Connect 24 in Las Vegas in January, fleet and safety managers can easily uncover and manage fleet performance risks, focusing their time on coaching and making operational decisions based on objective data, predictive collision analytics and peer fleet benchmarking. 


This new, vital technology is instrumental in helping to reduce accidents on our roads and reducing insurance premiums by monitoring and improving driver behaviours.


“Safety is a top priority for everyone at Geotab, and the Safety Center's AI-driven capabilities enable fleet and safety managers to identify and assess risk with greater precision than ever before,” commented David Savage, Vice President, EMEA. 


“Recognition from the esteemed Great British Fleet Awards jury, which includes some of the most respected voices within fleet, is extremely gratifying and shows we’re on the right track to improving safety for drivers, other road users, and pedestrians.” 


The Safety Centre uses the latest AI tools to ensure fleet managers receive up-to-date reports to gain control over risky driving behaviours. It helps them gain insights into collision risks with predictive collision analytics, compare fleets with benchmarking reports, and discover how drivers compare to others within the same fleets. 


In addition, it can leverage insights to create data-driven coaching programs, saving time and delivering impartial feedback. The tool can also create organisational alignment using shared metrics from Geotab’s data measurement tools, MyGeotab and Geotab Data Connector.

Proving its value 

The Geotab Safety Center is already proving to be an extremely useful risk management tool for fleet operators. 


British portable toilet hire company euroloo has utilised the Geotab Safety Center's suite of analytics coupled with dashcam cameras. This combination yielded significant insights into driver behaviour, instilling a ‘safety-first’ culture within its fleet. Through Geotab, euroloo implemented targeted coaching, leading to a 52% drop in harsh braking and a 41% reduction in harsh acceleration incidents.


To learn more about the Geotab Safety Center and how it could improve the safety of your fleet operations, please request a demo.

Post Tags

Media Contact

Tony Brown


Communications Manager - Europe

About Geotab

Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety and sustainability while optimising costs. Backed by a team of industry-leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do — trusted by Fortune 500 organisations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at, and follow us on LinkedIn or visit our blog.

Related posts

Fleet News Award

Geotab 'Highly Commended' as Fleet Supplier of the Year at Fleet News Awards 2024

Geotab partners Enterprise Mobility and Arval additionally celebrate wins at prestigious ceremony

March 14, 2024

Geotab Skydives for Brake, The Road Safety Charity

Geotab UK team members complete fundraising skydive in support of Brake, the road safety charity

Support Brake’s mission of ensuring safe mobility and healthy journeys for everyone, and supporting those impacted by road deaths and serious injury

January 30, 2024

Vehicles in the harsh winter

Geotab's Essential Tips for EVs in Winter

Geotab’s Winter Care Guide for Electric Vehicles — Keep Your EV Running Smoothly All Winter Long

January 16, 2024

Recent News

HGV on the road

UK drivers travelling fewer miles before a collision, new Geotab study finds

The total distance per collision driven by truck, van and taxi operators in the UK decreased by almost one-fifth (19.12%) in 2023

June 18, 2024

Great British Fleet Awards 2024

Geotab picks up coveted safety accolade at The Great British Fleet Awards 2024

Geotab triumphs in the Innovation in Risk Management category with its Safety Center technology, available now within the MyGeotab platform

May 7, 2024

Taking Charge 2024 Report

UK the Most Suited Market in Europe for Electric Vehicles Despite Current Pessimism

Two-thirds (66%) of UK vehicles (cars and vans) currently operated by private and public sector organisations are ready to go electric and save money

April 17, 2024

Geotab and Mobilisights

Geotab expands OEM integration: together with Mobilisights, Geotab extends its Stellantis partnership into Europe

Geotab European fleet customers can now seamlessly integrate vehicle data from various Stellantis brands such as Opel, Fiat, Jeep, Alfa Romeo, Citroën, or Peugeot in MyGeotab.

April 8, 2024

View last rendered: 06/22/2024 03:11:36