Inside GO Focus Plus: Geotab's native AI dash cam

1. What is GO Focus Plus?

GO Focus Plus represents Geotab's proprietary AI dash cam solution—built and designed internally, running natively on the MyGeotab platform. Unlike third-party camera add-ons, GO Focus Plus auto-pairs with Geotab GO devices, unifying camera footage, telematics data, and driver coaching into a single integrated system.

The device self-calibrates upon installation and monitors both the road ahead and the driver simultaneously, delivering in-cabin voice alerts the moment a risk is detected—before an incident can occur.

2. What GO Focus Plus Detects

GO Focus Plus detects risk from two directions simultaneously.

ADAS (Road-Facing) Detections:

• Tailgating
• Rolling stops
• Swerving
• Lane departure
• Speeding
• Near collision

DMS (Driver-Facing) Detections:

• Phone use
• Distraction (eyes down, head turn)
• Drowsiness
• Smoking
• Eating and drinking
• Seatbelt infractions

Technical Specifications:

• Video records continuously in HD resolution
• Cloud storage available up to 365 days
• Live streaming capability for real-time manager viewing
• AI models run directly on the device
• Auto-pairs with Geotab GO devices
• Self-calibrates upon installation

3. In-Cab Active Coaching with Real-Time Voice Alerts

Voice alerts trigger immediately when risky behaviour is identified, allowing drivers to self-correct before an incident occurs. This real-time feedback loop is what sets GO Focus Plus apart from reactive, cloud-dependent systems that flag incidents after the fact.

With distracted driving involved in 76% of rear-end crashes on Australian roads, real-time in-cab coaching provides a meaningful safety uplift for fleet operators.

Key performance metrics include:

• Detection accuracy reaches up to 99% for distraction, drowsiness, and tailgating
• System reliability exceeds 99.9% (both device and cloud)

In a recent large pilot, GO Focus Plus in-cab voice coaching reduced phone use by 95% and tailgating by 90%

In a head-to-head evaluation, a major fleet selected GO Focus Plus over competitors, citing superior driver insights, enhanced coaching results, and significant reductions in risky driving incidents

4. Single-View Event Review with Smart Sequence™

Smart Sequence™ consolidates flagged event assessment into a single unified dashboard view, eliminating the need to navigate multiple screens. Fleet managers can review video clips, speed, location, and event trigger all in one place — with clips that auto-play on hover.

When multiple risky behaviours occur during a single trip, Smart Sequence displays the full sequence together, giving managers the complete picture rather than isolated snapshots. Drivers have access to the same information through the Geotab Video Driver App, supporting transparency and self-coaching.

5. The Coaching Workflow

GO Focus Plus integrates directly into the MyGeotab coaching workflow:

• Driver Distraction Score accumulates a risk profile over time for each driver
• Smart Driver ID uses AI to identify which driver was operating the vehicle and recommends driver assignment for flagged events.
• Coaching sessions connect directly to video evidence, including risk level and recommended next steps.
• Session assignment, tracking, and completion are managed within the platform, with automated prioritisation recommendations

6. Privacy Controls Configurable by the Fleet

GO Focus Plus includes built-in privacy controls, manageable directly from MyGeotab:

• In-cabin camera can be disabled from MyGeotab
• Face and licence plate blurring options
• Physical camera cover available
• Lens-as-a-sensor - Retain the cabin DMS detection abilities without the video footage

For fleets operating under collective agreements or with strict privacy requirements, GO Focus Plus Road provides an alternative: proprietary Road DMS technology generates driver behaviour insights exclusively from road-facing sensor data — no in-cabin footage required. This supports compliance without compromising on coaching capability.

7. The GO Focus Family of Native AI Dash Cams

• GO Focus Plus: DMS and ADAS detection, in-cab active coaching, Smart Sequence™ technology, running natively on the Geotab platform.
• GO Focus Pro (coming soon): supports up to five auxiliary cameras for 360^o visibility and comes with more powerful AI monitoring tools to identify everyday risks.