Geotab’s Aaron Jarvis named on GreenFleet 100 Most Influential 2025

Geotab is delighted to announce that Aaron Jarvis, Associate Vice President for EMEA, has been recognised on the GreenFleet 100 Open in new window list of the most influential figures in sustainable fleet management. This prestigious recognition highlights Aaron’s leadership in driving decarbonisation, improving fleet efficiency, and championing sustainability across industries.

Aaron commented: “Sustainability is now ingrained in fleet management, and everyone at Geotab is committed to providing businesses with the data and insights they need to drive lasting change. I’m honoured to be recognised on the Green Fleet 100 list, and it’s a reflection of the incredible work our team and our partners are doing to decarbonise fleets, improve efficiency, and build more sustainable transportation.”

A leader in sustainable fleet innovation

Since joining Geotab in 2020, Aaron has played a pivotal role in helping fleets transition toward greener operations. Under his leadership, Geotab has partnered with organisations across public transport, utilities, logistics, and construction, enabling them to achieve significant sustainability milestones.

Through his strategic vision and data-driven approach, Aaron has empowered businesses to cut emissions, reduce fuel consumption, and optimise fleet performance, proving that sustainability and cost savings can go hand in hand.

Driving sustainability through strategic partnerships

Aaron’s leadership has been instrumental in supporting several companies achieve outstanding results with Geotab technology. 

In the utilities sector, United Utilities has leveraged Geotab’s solutions to boost driver safety scores by 25%, cut idling times by 14%, and improve fuel economy by 35%. These changes not only reduce costs but also lower emissions, making a meaningful impact on the environment.

Similarly, Milk & More, a company deeply committed to sustainability, has seen a 21% drop in speeding incidents and a 19% increase in EV range, reducing energy and fuel consumption significantly. Its electrification efforts have saved over 1.8 million litres of diesel annually, preventing 4,920 tonnes of CO2 emissions.

A respected voice in fleet decarbonisation

Beyond his direct impact on fleets, Aaron is an influential advocate for sustainable transportation. As a speaker at the International Fleet Managers Institute, he shares insights on reducing fleet fuel consumption and adopting EVs. His expertise was also in evidence at Mobility Connect 2024, where he moderated the Fleet Management: Driving Business Change panel, bringing together industry leaders to discuss best practices for fleet electrification.

Aaron also contributes to industry discussions at events like Company Car in Action roundtables in the UK and has been an active member in associations where he promotes sustainability in the construction sector. His commitment to knowledge sharing helps drive broader adoption of green fleet strategies.

Shaping the future of sustainable fleet management

Aaron’s dedication to fleet decarbonisation, safety, and operational efficiency makes him a well-deserving inclusion in the GreenFleet 100 list. His leadership continues to inspire his colleagues and organisations to embrace greener solutions, proving that sustainability is not just a goal but a business imperative.

At Geotab, we celebrate Aaron’s achievements and look forward to seeing how his work continues to shape the future of fleet sustainability.