Inspire world-class driving and reduce risk
Geotab® Vitality helps fleets prevent collisions, improve driver performance, and boost retention with personalised coaching and driver engagement.
A programme that benefits everyone
Fleet managers
Simplify fleet management with a programme that reduces risks and costs whilst inspiring lasting results. Geotab Vitality makes it easy to build a safety culture by combining benchmarking, gamification and rewards into one unified platform.
- Provide personalised coaching and meaningful performance measures backed by unbiased driver data and the Geotab Vitality Status
- Reduce frequency of collisions and administrative workload
- Easily coordinate an entire driver rewards programme from a single platform
Human resources
Foster driver satisfaction and retention through a rewarding programme that improves organisational climate. Get employees excited about improving their driving while creating a healthier, more engaged workplace culture.
- Increase employee participation in fleet safety initiatives
- Reduce liability and operational risks to your organisation
- Show employees they’re valued while creating a culture of fairness
Drivers
Earn recognition and rewards for your efforts with clear, achievable goals that promote excellence. Track your driving status over time and see how your performance compares to other drivers.
- Get positive feedback and encouragement for safer driving
- Redeem rewards from trusted retailers in a digital marketplace
- Receive fair coaching grounded in accurate data, designed to support your growth
Communities
Help make roads safer by encouraging better driving habits. Geotab Vitality benefits everyone by inspiring positive driver behaviour change that creates safer communities.
- Protect drivers, pedestrians and others on the road
- Lowered healthcare and insurance costs for all
- Reduce emissions and contribute to healthier communities
Humanise fleet management with Geotab Vitality
Imagine a fleet where drivers are motivated to improve and rewarded for their efforts. Geotab Vitality combines coaching and engagement to reduce risk, lower costs and build safer driving habits across your fleet.
Safer drivers, lower risk
Drivers who feel valued perform better. Geotab Vitality encourages safe habits by nudging drivers toward better decisions and recognising their progress. By reinforcing positive behaviour in real time, fleets see lasting improvements. Research shows that improving the safety culture often results in safer driving behaviour in the company’s drivers. Geotab Vitality enables fleets to reach their safety and operational goals by promoting steady progress and real results for every driver, no matter their starting level.
Key benefits of Geotab Vitality
Unearth the benefits of driver empowerment for your fleet
Safer drivers
Motivate drivers to embrace safer habits, with high achievers seeing a 15x improvement in behaviour 3.
Fewer collisions
Improved driving habits can result in a 24% reduction in collision frequency 2, decreasing liability and downtime.
Increased employee retention
Rewarding drivers builds loyalty and improves morale, reducing turnover.
Streamlined rewards management
Manage coaching and rewards seamlessly with one easy-to-use solution.
Lower operational costs
Fewer collisions mean reduced insurance premiums, maintenance expenses and liability risks.
Sustained improvement
Manage coaching and rewards seamlessly with one easy-to-use solution.
How Geotab Vitality works
Geotab Vitality combines Geotab’s detailed benchmarking with Vitality’s research-backed behavioural science to create tangible improvements in driver habits. Drivers can measure their performance against anonymised insights from Geotab’s extensive dataset of over four million vehicles, categorised by vocation and vehicle class. Personalised nudges and rewards encourage steady progress, leading to a 15% improvement in driving behaviour within the first 30 days 3.
1. Receive weekly goals
Every week, drivers receive personalised driving goals, based on their past performance, to encourage consistent progress and improvement. Drivers are given a driver status level, which reflects their risk rating relative to the overall population of drivers who are similar to them.
2. Track safe driving progress
Daily driving improvements translate into points, helping drivers stay focused on achieving their weekly goals. Drivers dynamically progress to higher status levels by improving their driving, which are set using standards from Geotab’s predictive collision risk model.
3. Achieve goals and earn rewards
Reaching weekly goals unlocks meaningful rewards, fostering a sense of accomplishment. Drivers can work toward higher status levels for even greater incentives, encouraging long-term engagement.
4. Redeem rewards!
Drivers redeem rewards for items like coffee or gift cards from popular vendors, creating value for their efforts and reinforcing continued improvement.
Driver Coaching Resources
Safety is everyone’s responsibility. Learn about our fleet safety management solutions that monitor driver behaviour, along with dashboard reports, custom alerts and collision avoidance systems that can help keep your drivers — and everyone else — safe.
Sources 1-3 from Vitality Global and Discovery Insure’s “The journey of creating a nation of great drivers” white paper. PDF available on request.
Geotab and the Geotab logo are trademarks or registered trademarks of Geotab, Inc., used under license.Vitality and the Vitality logo are trademarks or registered trademarks of Vitality Group International, Inc., used under license.
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