Skip to main content

Multiple people holding a plant together

Is sustainability good for business? Yes!

Last updated on January 7, 2022 in Sustainability by Geotab Team |  2 minute read

Going green is good for the planet and can benefit your bottom line.

Is sustainability a good business strategy? The answer to this question is: Yes! In fact, in the Harvard Business Review, Tensie Whelan writes that sustainability is now no longer a “nice to have” but part of core business operations, and a driver of customer, employer and investor loyalty.

The benefits of a sustainable business strategy

Besides helping combat the effects of climate change, there are a number of economic benefits for businesses in going green. In an article for the World Economic Forum, C.P. Gurnani, CEO of Tech Mahindra highlights that an Environmental, Social and Governance (ESG) strategy helps businesses:

  • mitigate risk;
  • create profitable growth through investment in sustainable innovation;
  • attract skilled employees; and
  • build more effective marketing campaigns.

Let’s take a look at the business benefits of sustainability in more detail.


Lower operating costs

Reducing energy usage and finding ways to be more eco-friendly can help your business cut back on monthly overhead costs. The City of Seattle saved $2 million in fuel savings and cut carbon emissions with electric vehicles, telematics and sustainable fleet management practices.


From utilities to office supplies, there are many ways to save money.

  • Replace incandescent bulbs with long-lasting LEDs
  • Use energy efficiency appliances and repairing plumbing to reduce water usage
  • Buy from local suppliers to reduce shipping costs
  • Eliminate printing on paper and go digital
  • Hold meetings and training online to eliminate travel costs
  • Switch to low-or zero-emission vehicles

Qualify for tax incentives

Depending on what region you live in, there may be tax incentives or rebates for making energy efficient upgrades. You may also find incentives or loans for using alternative vehicles or renewable energy like wind or solar. As well, look for funding offered for energy reduction or research and development of clean technology.


Attract customers

Customers want and are demanding eco-friendly products and services.

  • A global consumer confidence survey by the Conference Board® found that 81% of respondents felt it was “extremely or very important that companies implement programs to improve the environment.” The sentiment spanned all age groups, from Generation Z (15-20) all the way to those over the age of 65.
  • 72% of consumers think about their environmental footprint and 79% are changing their buying habits based on the “social responsibility, inclusiveness or environmental impact of their purchases,” according to the Capgemini Research Institute.

The demand for greener options  doesn’t need to be perceived as a business challenge to be solved on its own. Creating a sustainability strategy is an opportunity to build the value of your brand and customer loyalty at the same time.


Increase employee satisfaction

People seek new jobs as a way to earn a living, but also to find personal fulfillment. Harvard Business School Online notes that working towards sustainability as a “shared purpose” can support employee satisfaction. An eco-friendly track record may even boost employee productivity. If your company has a strong mission that is tied sustainability, it can become an attractive selling point for job seekers.

Interface Carpet doubled profit with aggressive sustainability plan

The commercial flooring company Interface Carpet is one example of a company found success after making radical changes by setting a goal of zero environmental impact.


In his TED Talk, “The business logic of sustainability,” Interface Carpet Founder and Chairman Ray Anderson — who has also been called “America’s Greenest CEO” — describes the positive results of his  sustainable business plan. In 12 years, Interface Carpet cut net greenhouse gas emissions by 82% (in absolute tonnage), reduced water usage by 75%, diverted 148 million pounds (74,000 tons) of used carpet from landfills, and increased sales by two-thirds and doubled profits. As of 2018, Interface uses 99% renewably sourced energy for manufacturing in the U.S. and Europe.


The key takeaway is that businesses don’t have to choose between the environment or the economy.


Research also highlights the connection between corporate sustainability and financial performance. A meta-study from the University of Oxford and Arabesque Partners showed that companies with strong sustainability practices had better operational performance, and that it had a positive impact on stock price.


Learn more about Corporate Social Responsibility at Geotab and our fleet sustainability solutions for businesses, including Electric Vehicle Suitability Assessment and EV fleet management.

If you liked this post, let us know!


Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

Subscribe to the Geotab Blog

Sign up for monthly news and tips from our award-winning fleet management blog. You can unsubscribe at any time.

Other posts you might like

Woman looking at graphs on a screen

The art of the possible: Insights from Geotab’s “Taking Charge” Report

Explore Geotab's report on the EV transition potential for light-duty fleets and the environmental and financial benefits.

June 20, 2024

4x4electric vehicle rides a dirt road on epic electric adventure with Geotab

4x4electric surpasses 29,000km on their epic African adventure

Geotab partners with 4x4electric to prove the suitability of EVs for undertaking mammoth journeys

September 28, 2023

Geotab's First Brunch Hub

Geotab’s First Brunch Hub: How United Utilities improved sustainability and driver safety

Geotab launches Brunch Hub as a roundtable event to bring together fleet managers across the UK to collaborate, share best practices and solve challenges across the UK fleet industry.

July 31, 2023

The 4x4electric vehicle charges the car with solar panels in the sun

Our 40,000km African EV Odyssey: leveraging the power of the sun

Geotab telematics records every stage of 4x4electric's 40,000km African EV Odyssey

May 12, 2023

View last rendered: 07/22/2024 07:33:47