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Sustainable fleet strategies in Europe

Last updated on May 26, 2022 in Sustainability by David Savage  |  2 minute read

Discover how to create a less polluted environment, slow global warming and create a more sustainable world for future generations.

In December 2020, the European Commission launched it’s Sustainable and Smart Mobility Strategy plan. This put in place 82 initiatives to be delivered over a four year period. The goal of this plan is to reduce 90% of EU emissions by 2050.


With these ambitious targets in place, it is easy to understand why 2020 saw Europe increase their year over year growth in electric vehicle (EV) sales by 137%. Because of this, Europe is now considered the fastest growing region in the world. They are also second only to China in terms of EVs on the road.


While this is positive, it does highlight the scale of the challenge ahead, particularly when a large proportion of these vehicles will need to come from fleets.

Going beyond the upfront cost of EVs

The notion that EVs are too expensive is a frequent topic of conversation when it comes to buying or leasing a new vehicle. However, as Europe embarks on its electrification journey, it is important to shift the conversation towards the total cost of ownership (TCO) as opposed to the upfront cost. In doing so, this is where the economic argument for EVs can be strengthened.


As an example, electric vehicles — on average — have 20 moving parts. Compared to the 2,000 in an internal combustion engine (ICE) vehicle, this is a big difference in terms of maintenance. It is also likely that further savings will be found as advances in technology occur to allow for EV purchasing, refueling, maintenance and insurance to become more affordable over time.

The three phases of fleet electrification

Once a decision has been made to go electric, it’s important to know that this can be a phased approach. It’s not always practical for a fleet to transition to electric all at once. This is where telematics and the data insights it provides can come in handy.


With that in mind, there are three stages in the journey to fleet electrification:

Go electric

Fleet transition can not be delivered through a one-size-fits-all approach. Personalisation and customisation are key. In practice, this means that there needs to be a deep understanding of how the existing fleet operates. It is important to know each vehicle's duty cycle and its driving pattern to understand whether there is an EV on the market today that can serve that route without having to charge during the day.


To do this, a tool like Geotab’s Electric Vehicle Suitability Assessment (EVSA) will come in handy. To learn more about this solution, see our white paper, Going Electric: How UK fleets can successfully switch to EV.

Operate electric

Electric fleet management and traditional fleet management have many similarities, but there are some key differences. 

While you will want to continue monitoring traditional fleet metrics such as utilisation, there are brand new metrics to monitor with EVs, including:

  • State of Charge (SOC)
  • Charging session details
  • Electric miles versus fuel miles (for plug-in hybrids)

Ideally, mixed fleets should be managed through one platform to provide the best overall view of your fleets performance. To learn more about Geotab’s EV support through MyGeotab, visit our Electric Vehicles solution page.

Scale electric

Simply because a fleet is not entirely made up of EVs, it doesn’t mean that there can’t be sustainability improvements within the remaining ICE vehicles. To help improve your overall fleet health you can track key performance metrics that contribute to higher emissions rates, including:

  • Fuel efficiency
  • Vehicle utilisation
  • Route planning
  • Driver behaviour

To learn more about how to track these metrics, visit the Green Fleet Dashboard page on the Geotab Marketplace.


See also: 6 ways telematics supports green fleet management


As fleet electrification continues to become a priority for cutting fuel costs and reducing carbon emissions, it is important to have a telematics platform that can provide all the necessary tooling to monitor your ICEs and EVs in one place. By having all your information side by side, you are empowered to optimise your fleet and get the maximum return on investment (ROI) from your mixed or fully-electric fleet.


To learn more about our EV options, visit our Sustainability solution page.

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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