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What is ADAS?

Last updated on January 29, 2024 in Fleet Management by Geotab Team |  6 minute read

Learn how ADAS (Advanced Driver Assistance Systems) can have a positive impact on your fleet safety and compliance.

Driving full-time is a taxing experience – spending hours behind the wheel can lead to mental fatigue, physical discomfort and increased stress levels. While driving long distances poses health and safety risks, it can also affect fleet productivity. On-road incidents can take fleet vehicles and their drivers off the road for extended periods of time, resulting in managers needing to scramble to make sure duties are still fulfilled. It’s important for fleet managers to adopt the right technology to reduce these safety and efficiency risks.


For the past few years, Advanced Driver Assistance Systems (ADAS) have been helping fleets do just that. ADAS can help drivers navigate and control their vehicles – from collision avoidance systems to adaptive cruise and beyond.

For fleet managers, understanding and implementing ADAS can be a game-changer. The fleet safety benefits alone can significantly reduce the risk of collisions within the fleet, protecting valuable assets and employees. Many ADAS features can also improve operational fleet efficiency, save fuel and decrease wear and tear on vehicles, which directly translates to cost savings. Additionally, as regulatory bodies worldwide begin recognising the benefits of these systems, integrating ADAS into fleet operations can also help enhance fleet compliance.


So, what does all of this mean for you? Understanding ADAS is not just advantageous – it's becoming essential for modern, efficient fleet management.

What is ADAS and how does it work?

The core function of ADAS is to enhance vehicle safety and assist the driver in better controlling the vehicle. These systems do this by alerting the driver to potential problems or taking over specific driving tasks. The primary beneficiaries of ADAS are drivers, passengers and pedestrians. Driver assistance systems work to reduce the number of collisions, thereby increasing overall road safety.


Driver assistance has changed significantly over the past 50 years, from the days of anti-lock brakes to now. Automakers adopting electronic stability control and adaptive cruise control in the 1990s were game changers in vehicle safety. Shortly after, in 2008, Volvo introduced the City Safety system, one of the first autonomous emergency braking systems. Today, ADAS encompasses several safety features that rely heavily on technology. It’s a complex puzzle with lots of moving parts, which can include:

  • Sensors: These detect nearby objects or changes in driving conditions. For example, radar sensors can help with adaptive cruise control and collision detection. Temperature sensors can detect changes in weather conditions that might affect the vehicle.
  • Cameras: Cameras capture images that the system can analyse. They are vital for lane departure warnings, traffic sign recognition and pedestrian detection. 
  • LiDAR (Light Detection and Ranging): This technology uses pulsed laser light to measure distances and create detailed maps of the vehicle's surroundings. This enhances features like autonomous parking and adaptive cruise control.
  • GPSGlobal Positioning System technology factors into navigation systems to provide real-time location information.
  • Software algorithms: These are critical for interpreting the data collected by the sensors and cameras and making decisions based on that information.

In combination, these technologies enable ADAS to make driving safer and more efficient. They benefit individual drivers and fleet managers who oversee multiple vehicles.

ADAS system features

Automakers and regulatory bodies categorise ADAS into different levels based on how much automation is present. ADAS classifications are as follows:

  • Level 0: At this level, Advanced Driver Assistance Systems do not control the vehicle. They provide information for the driver to interpret. Features at this level include lane departure warnings, blind spot cameras and forward collision warnings. Most vehicles on U.K. motorways are Level 0.
  • Level 1: Known as driver assistance, Level 1 ADAS can assume control of a single function within the vehicle. Features in this category include adaptive cruise control and emergency brake assist. 
  • Level 2: With Level 2 ADAS, the system can control multiple functionalities, including autonomous parking. The vehicle is partially autonomous but still requires human monitoring at all times. 
  • Level 3: Level 3 ADAS can manage most of the vehicle's functions, though human intervention is still necessary. Vehicles with Level 3 ADAS have environmental detection capabilities, allowing them to perform tasks such as accelerating past a slow-moving car. Vehicles that include Level 3 ADAS include select Mercedes-Benz models with the DRIVE PILOT system, such as the EQS and S-Class vehicles.
  • Level 4: This level signifies high driving automation. The ADAS at this level is advanced enough that human override is typically unnecessary in most situations. 
  • Level 5: The highest level of ADAS, Level 5, allows for full vehicle autonomy. Human interaction, including hand control on the wheel, becomes optional. Vehicles with Level 5 ADAS may not need a steering wheel or pedals.

ADAS offerings have improved significantly over the past few decades, to the point that many features come standard on most new vehicles. Some of the most common ADAS safety features include the following:

Adaptive Cruise Control

Adaptive Cruise Control (ACC) is an automatic function that adjusts cars’ speeds to maintain safe distances from traffic ahead of them. Mitsubishi introduced it in 1992 as its “Debonair” distance warning system. In 1999, Mercedes-Benz introduced radar-assisted ACC on its S-Class and CL-Class vehicles.


Today, most ACCs use radar and sometimes LiDAR sensors to detect vehicles in front and adjust speed accordingly. This feature has become increasingly common, with many mid-range and luxury cars now offering it as standard or optional.

Lane Keeping Assistance

Lane Keeping Assistance (LKA) — sometimes called lane departure warning systems — helps prevent unintentional lane departures. When the system detects unintentional movement out of its lane, it causes the steering wheel or seat to vibrate to alert the driver. In some cases, it may sound an audible alarm. Some LKA systems even act by automatically steering the vehicle back into its lane.

Collision Avoidance Systems

Collision Avoidance Systems, also known as Pre-Collision Systems, use radar, fleet dash cameras and other sensors to detect potential collision scenarios in advance and alert the driver. If the driver does not respond, some systems can automatically apply the brakes to prevent or mitigate a crash. Volvo pioneered this technology, introducing the City Safety system as standard in 2010.

Parking Assistance

Parking Assistance systems help drivers park more easily. Some systems can detect a suitable parking space and instruct the driver when to shift gears and apply gas or brakes. Others can even take over the steering to park the vehicle. Toyota introduced an automatic parking system in 2003, and now many cars have this feature.

Blind Spot Detection

Blind Spot Detection systems warn drivers of vehicles in blind spots during lane changes or when cars are approaching from behind at high speeds. These systems typically use radar or ultrasonic sensors to monitor areas the driver cannot see easily. Volvo introduced this technology in 2005 with its Blind Spot Information System (BLIS).

Benefits of ADAS in fleet management

The widespread adoption of vehicles with ADAS has plenty of benefits for fleet safety. ADAS technologies like collision avoidance systems, lane departure warnings and adaptive cruise control significantly reduce the risk of collisions by alerting drivers to potential hazards and, in some cases, even taking control of the vehicle to prevent collisions.


ADAS is also great for driver awareness. Blind spot detection and forward collision warnings help keep drivers aware of their surroundings and promote safer driver habits. Advanced driver drowsiness detection can alert fleet managers if drivers show signs of fatigue, allowing them to take action before incidents happen. This has enormous implications for fleet compliance and driver coaching, enabling real-time conversations.


Using ADAS for fleet management has a financial impact, too. Insurance companies reduce insurance premiums for vehicles with ADAS because they decrease collision risk. That can translate to substantial savings for fleet owners. Fewer collisions lead to fewer repairs, further cutting costs. Finally, adaptive cruise control and eco-driving support can improve fleet fuel efficiency, which can help with your business’s sustainability efforts. The less money you spend fueling your fleet, the more you can spend elsewhere.


In addition to these benefits, ADAS can also enhance a fleet's reputation. A company that uses advanced safety technology may appear more responsible and dedicated to the welfare of its employees and the public. This can lead to increased business opportunities and customer trust.


It's difficult to overstate the importance of Advanced Driver Assistance Systems for fleet management. These systems ensure the safety of drivers and other road users and provide significant financial benefits for fleet owners.

The future of ADAS

It’s an exciting time for ADAS as manufacturers focus on enhancing safety and convenience. In 2023, the U.K. became the first country in Europe to allow hands-free driving with the Ford Mustang Mach-E.


The next generation of ADAS promises to increase safety for motorists and pedestrians alike, especially in the context of electric vehicles. As automakers introduce more technologies, we’ll see enhancements to safety and efficiency. There’s even more enthusiasm for autonomous vehicles in the commercial sector, especially as cutting costs and improving efficiency become bigger priorities.


In the long run, ADAS isn’t just transforming the driving experience for commuters and commercial drivers. It’s playing a crucial role in enhancing road safety for everyone.



What does ADAS stand for?

ADAS stands for Advanced Driver Assistance Systems. 

What is ADAS calibration?

ADAS calibration fine-tunes the sensors and cameras to make sure things like cruise control, lane warnings and emergency braking work well. This process aligns and sets up the sensors to ensure they detect and understand data correctly, making cars safer and more functional. 

What is an ADAS system?

ADAS is a group of features that enhance vehicle safety and help drivers control their vehicles. ADAS includes everything from traction control and anti-lock braking systems to blind spot monitoring, automatic parking assist and adaptive cruise control.

What is an ADAS dash cam?

An ADAS dash cam records video footage of the road but also integrates ADAS features like lane departure warnings, collision alerts and adaptive cruise control. These functions enhance driving safety and provide real-time assistance to drivers. ADAS dash cams are particularly useful for monitoring and improving driving behaviour.

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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