image of a green car on the road

What is fleet sustainability and why is it so important?

Published on October 20, 2021 in Fleet Management by Joanne Tucker |  3 minute read

Learn about the importance of fleet sustainability. Find out how to green your fleet and track your carbon footprint with telematics, including for EVs.

The scientific community, together with governments and organisations worldwide have come together to acknowledge the need to take action against climate change. In 2019, the UN celebrated the 25th anniversary of the UN Framework Convention on Climate Change (UNFCCC), which is responsible for the Paris Agreement.


All 189 countries that participated in the Paris Agreement have established climate-specific goals to reduce their carbon footprint, with a target to reach net zero emissions by 2050. The Agreement aims to keep countries accountable and on-track to prevent a catastrophic rise in the Earth’s temperature over 2°C. But while these guidelines have made some strides, they have been met with lots of challenges as well.


Many corporations have set more stringent targets to reach net zero carbon emissions by 2040, signing the Climate Pledge


The need for action is clear. The UN examined extreme weather events between 1997 and 2016, concluding that they caused 524,000 deaths globally, with damages totalling more than $3 trillion (about £2.19 trillion). 


“What we need now takes all of us,” UN Climate Change Executive Secretary Patricia Espinosa said in her speech marking the 25th anniversary of UNFCCC. “ to climate change don’t come from governments alone. They also come from businesses, investors, community organisations, private citizens and more.”


See also: 

30 tips for a green fleet strategy

Creating a sustainable future with telematics

Get inspired by these sustainability leaders working to make a difference

How do you define fleet sustainability?

Fleet sustainability is a continual process of evaluating the environmental and social impacts of the fleet, identifying improvements, implementing change, and measuring success - then starting the process again. 


Key strategies for fleet sustainability are:

  • Vehicle telematics and GPS tracking 
  • Adoption of hybrid/electric vehicles and right-sizing 
  • Driver training for fuel efficiency 
  • Fuel management and use of alternative fuels
  • Predictive maintenance
  • Vehicle pooling or car sharing
  • Considering alternative modes of transportation altogether

Why is fleet sustainability important?

Regardless of fleet size, creating a sustainable fleet programme is one of the best ways an organisation can reduce its environmental impact and help fight climate change. 


In the UK, the transportation sector is the second largest emitter of climate change-causing greenhouse gases, surpassed only by energy supply.


These figures show the importance of fleet sustainability: 

Implementing fleet sustainability measures isn’t an altruistic action for an organisation to take — it also has a tremendous amount of benefits for fleets:

  • Reducing the organisation’s carbon footprint through better route management and/or use of alternative-fuel vehicles with fewer to no emissions.
  • Lowering long-term costs, such as spending less on fuel, oil, and even maintenance.
  • Complying with any applicable emissions regulations.

Incentivise staff to participate in in sustainability programs

Some organisations, particularly public sector fleets, may even add one more strategy to green their fleets : Encouraging all staff members to practice a sustainability mindset in their personal lives. Incentives can be created to promote walking, biking or using public transportation to get to work. Organisations can use platforms like Liftshare to create their own branded car sharing site to help get staff signed up and sharing.


Education and awareness campaigns, sustainability committees, and special recognition such as with a VIP parking space, are some other ideas for motivating employees to go green.

Supporting sustainability goals with telematics

A fleet needs data to be able to create and act on a fleet sustainability plan.. This data needs to cover the entire fleet, in order to enable efficient decision-making. One of the key areas where telematics devices can add great value involves fuel consumption. And by focusing on fuel reduction, the benefits can ripple throughout the operation, from improved safety and a reduction in collision costs, to lower maintenance costs.


The Geotab open telematics platform, MyGeotab, and GO telematics devices retrieve important information from the vehicle on a quantitative scale, letting you monitor every aspect of the fleet. You can collect data on GPS location, idling time, dangerous driver behaviour, customer visits, and many other measurements. All this comes together to help a fleet work on inefficiencies and embrace new ideas, such as adopting electric vehicles (EVs).


Read about Geotab’s own environmental practices here.


See also: Increase sustainability with the Green Fleet Dashboard

If you liked this post, let us know!


Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

Subscribe to the Geotab Blog

Sign up for monthly news and tips from our award-winning fleet management blog. You can unsubscribe at any time.

Other posts you might like

multiple vehicles on the road

What is ADAS?

Learn how ADAS (Advanced Driver Assistance Systems) can have a positive impact on your fleet safety and compliance.

January 12, 2024

HGV in the UK

The enhanced Direct Vision Standard (DVS) and what it means for fleet operators

Navigate the Direct Vision Standard (DVS) for HGVs and learn how to upgrade your fleet with Geotab's solutions to meet the Progressive Safe System requirements.

December 5, 2023

London at night with police cars

That’s Scary: A Frightening Spotlight on Driver Safety

Unearth alarming driver safety stats and solutions to make roads safer.

November 24, 2023

Using an app to manage your fleet

Mastering Agility in Fleet Maintenance

Discover how Geotab's connected fleet solutions can help you embrace agility in fleet management. Optimise operations, reduce costs and contribute to a sustainable future.

November 23, 2023