Author

Strategic Communications Team

The Strategic Communications Team write about updates for Geotab.

From the Flight Line to the Bottom Line: How James brings military precision to Geotab

How one Geotabber turned a career as an Avionics Technician into a strategic advantage in sales, proving that military precision and corporate success go hand in hand.

November 27, 2025

1 minute read

Image of Geotabber Christopher Snook. Text "Service. Sacrifice. Strength"

Working at Geotab

The Long Road Home: How a Veteran’s Resilience Redefined His Mission at Geotab

Christopher Snook's three-decade career—forged through military service resulted in life-altering injury, yet his profound commitment to his field led him to find a second chance at Geotab. Today, he is a resilient force in Cloud Automation Engineering.

November 25, 2025

2 minute read

Image of Geotabber Jodie Rochement throwing a frisbee. Text "Authentic. Resilient. Strategic"

Working at Geotab

Teamwork, Tenacity, and the Flying Disc: Jodie Rochemont on Ultimate Strategy and Resilience

Jodie Rochemont is a highly authentic and resilient leader who drives strategy and teamwork. She draws directly from the discipline and balance of yoga, the team strategy of ultimate frisbee, and the foundational principles from her mother to guide her leadership approach.

October 30, 2025

2 minute read

Working at Geotab

The Power of Storytelling: Felipe Hoffa's Impact on Geotab's Data and AI

How a Geotab data advocate translates the world of AI, one story at a time.

October 20, 2025

1 minute read

Image of Geotabber Daiane Noble with her son. Text "Architect. Inventor. Problem-Solver."

Working at Geotab

Designing with Purpose: How Daiane Innovates for Work and Home

From architecting Geotab’s core platforms to designing a speech tool for her son, Daiane’s skills are creating a lasting impact

September 29, 2025

3 minute read

An image of a woman named Hannah in a red and yellow inflatable watercraft with two small children. All three are wearing life vests and are on the water. The text on the image reads "Hannah," "Data. Nature. Leadership.," and "People drive Geotab."

Working at Geotab

Leading in STEM, Living in Nature: Hannah's Story

A compelling testament to how serendipity can lead to purpose. As a woman in STEM, she masterfully combines a data-driven career with her profound love for the outdoors.

September 25, 2025

1 minute read

Geotab Innovation Award crystal trophies and Call for Nominations text

General

Official guide to the Geotab Innovation Awards

Showcase your fleet’s innovative practices and leadership. Submit a nomination today.

September 15, 2025

3 minute read

Working at Geotab

The Next 25: How a Family's Competitive Spirit Built a Global Leader to Last

How Geotab's founding family built a global legacy on a simple, unwavering principle: "do the right thing."

August 27, 2025

2 minute read

Working at Geotab

A Foundation of Curiosity: Bryan Karp's journey to Geotab

In a company built on innovation, Bryan Karp’s story stands out as a powerful example of what happens when relentless curiosity meets long-term dedication. As Geotab celebrates 25 years of growth, Bryan’s own 25-year journey—from early user to tech leader—embodies the spirit of the company's success

August 14, 2025

1 minute read