Geotab and Predictive Coach Transform Fleet Safety with Real-Time Driver Coaching

Atlanta, GA. (August 20, 2025) – Fleet accidents cost businesses over $70 billion annually in the US alone, with individual non-fatal incidents averaging over $70,000 in direct and indirect expenses. Geotab Inc. (“Geotab”), a global leader in connected vehicle solutions, confirmed its strategic partnership with Predictive Coach, a pioneer in real-time driver coaching solutions. 
 

This integrated solution, now accessible on the Geotab Marketplace through 'Order Now,' leverages aggregated telematics data from over 4.9 million vehicle subscriptions. It delivers personalized, automated coaching to fleets, directly addressing the escalating costs and risks associated with fleet incidents by helping to significantly improve driver safety and operational efficiency. 
 

The partnership addresses a critical need in the transportation industry: 86% of respondents in a recent safety survey believe driving accident risk has increased over the last five years, largely due to factors like distracted driving and excessive speed. Additionally, 68% of drivers report that work-related stress negatively impacts their performance, contributing to safety risks and economic implications including higher insurance premiums and increased maintenance costs.
 

"The future of fleet safety lies in proactive, data-driven interventions," said Mike Branch, Vice President of Data & Analytics at Geotab. "Our partnership with Predictive Coach allows us to push the boundaries of what's possible, combining Geotab's rich telematics data and AI-driven predictive collision risk with Predictive Coach's sophisticated coaching algorithms. This empowers fleets to identify at-risk drivers earlier, deliver targeted interventions, and ultimately foster a culture where every driver makes it home safely to their family each day. It's a powerful step forward in transforming reactive safety programs into truly predictive ones."
 

Predictive Coach transforms telematics data including insights from harsh events, speeding, seatbelt use, and area-based risk, into actionable, real-time coaching moments. This automated approach promotes consistent and fair feedback across the entire fleet, alleviating management burden while delivering timely guidance to drivers.
 

“At Predictive Coach, we believe that real change doesn’t come from data alone—it comes from transforming that data into timely, cognitive behavioral interventions that stick," said Mauricio Berber, Co-Founder of Predictive Coach. "By integrating our near real-time, behavior-specific microlearning with Geotab’s robust telematics ecosystem, we’re not just identifying risky drivers—we're helping to change their habits before accidents happen. This is a game-changer for fleets. We’re proud to offer a new generation of driver safety technology exclusively through Geotab that closes the critical gap between insight and action—making driver accountability immediate, scalable, and truly effective. It’s not just training. It’s a reimagining of what fleet safety can be.”
 

Fleets utilizing Predictive Coach have reported measurable improvements, including fewer collisions and stronger compliance. The solution supports a driver-first approach, aligning with the 68% of respondents who support new technology to improve driving performance.
 

About Predictive Coach 

Predictive Coach helps fleets overcome three of their biggest challenges: reducing risky driver behavior, saving management time, and lowering liability. Traditional training methods are outdated, reactive, inconsistent, and hard to scale. Predictive Coach puts an end to one-size-fits-all training by turning Geotab data into targeted actions with automated driver training—enhancing existing safety programs, including those with in-cab cameras. The result: real-world behavior change, streamlined operations, and safer fleets. For more information, visit www.predictivecoach.com.