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3 tips for coaching drivers from the world of management

Last updated on November 9, 2021 in Driver Safety by Melanie Serr |  1 minute read

Learn ways to build your coaching skills.

Despite the enormous effort and money spent on training and technology, coaching drivers continues to be a challenge for many companies. How do you make that happen?


We’ve compiled some key takeaways on employee coaching drawn from the world of management.

1. Empower your employees

Work closely with your employees to help them learn how to make better decisions. According to McKinsey & Company, empowering employees through coaching improved their decision-making ability by almost four times and increased performance as well.


Here are some ways to empower your team members:

  • Schedule time to meet with them regularly.
  • Create a development plan for them.
  • Listen more.
  • Trust that they can improve.
  • Ask questions to understand the full picture.

Keep in mind that coaching is different from micromanaging. A micromanager is often over-involved and creates a negative impact.


Putting it into practice: Start early and provide “guidance and guardrails” for employees. Make it clear what the driving rules are for speeding and idling, as well as the consequences for breaking them. Waiting until an employee makes a major mistake is often too late.

2. Be transparent.

One way to build your relationship and set the foundation for coaching is to be transparent. Transparency means practicing open and regular communication with employees. Talk about your own goals and challenges. Having an honest conversation on both sides could encourage employees to open up and share their ideas and solutions.


Getting to know your team members as people is also a best practice for managers. Knowing their strengths, weaknesses, and motivations will support your coaching efforts.


Putting it into practice: Talk about the real impact that safety issues or collisions are having on the company. Sharing the overall goals can help drivers understand the reasons why safety is so important.

3. Practice makes perfect.

A study published in Harvard Business Review reveals that coaching is a skill that can be improved with training. The coaching study conducted by leadership experts Julia Milner and Trenton Milner included 98 people. The participants were provided leadership training and then asked to carry out coaching conversations. After this, they had further one-on-one training, then were given the opportunity to coach again.


Again, micromanaging was identified as a common error made. The major finding from this exercise was that the managers in the study were actually micromanaging — not coaching. Telling an employee what to do, even if it’s with good intentions, is not the same as coaching. Managers were rated higher on coaching after their second round of training.


There are nine specific coaching skills according to the authors:

  1. Listening
  2. Asking questions
  3. Providing feedback
  4. Helping set goals
  5. Empathy
  6. Allowing the employee to find their own solution
  7. Highlighting employee strengths
  8. Structure
  9. Focusing on solutions

Putting it into practice: Reading and learning about coaching is time well spent and may save you headaches in the future!


Coaching is a skill. Managers can by regularly learning to refresh and upgrade their skills. Brushing up coaching skills benefits everyone — from the manager, the employee, and ultimately the company.

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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