Domino's Pizza: driving over $100,000 in annual savings with Geotab fleet telematics

Co-owners Christian and Stephanie Reisch had been reimbursing drivers at above-market rates — and still got sued. Rather than absorb the risk and keep paying, they rebuilt their delivery model around a company-owned fleet equipped with Geotab telematics. The decision cut their per-mile costs by 30%, reduced annual insurance costs by over $100,000, and gave them camera evidence that resolved 13 of their last 15 collisions claims in their favor — turning a $4.5 million liability into a long-term competitive advantage.

The challenge: mileage reimbursements created unmanageable risk

Like most Domino's Pizza franchisees, Team Goliath relied on drivers using their personal vehicles and reimbursed them at rates above the Motus-recommended amount. Despite those above-average payments, the company was hit with a $4.5 million class-action lawsuit. Settling out of court was the fastest path to business continuity, but it did not fix the underlying problem.

Without company-owned vehicles and tracking technology, Team Goliath had no reliable way to verify mileage claims, monitor driver behavior, or defend against future disputes. Internal reports showed mileage payouts running 15% above what should have been necessary, but Christian and Stephanie had no data to challenge those figures. The business was exposed on two fronts: inflated operating costs and unverifiable liability on the road.

"After settling the lawsuit, we came to a crossroads. We either had to decide we were going to pay an exorbitant amount of money — 63 cents a mile — or something had to give."  – Christian Reisch, Co-owner, Team Goliath Inc. d/b/a Domino’s Pizza

The solution was a company fleet backed by Geotab telematics

After consulting with Domino's Pizza corporate, the Reisches partnered with Enterprise Fleet Management and deployed a full fleet of Nissan Sentras equipped with Geotab tracking GO devices. Every vehicle carries a Geotab telematics unit that plugs into the onboard diagnostic port, capturing speed, g-force data on turns and acceleration, and braking behavior in real time. Each car also carries a dual-facing camera — one pointed at the road, one pointed into the cabin.

Implementation of driver scorecard 

Team Goliath enforces a minimum driver scorecard of 80 per week. Drivers who fall below that threshold have a set period to improve before being pulled off the road. A zero-tolerance policy applies to extreme violations: any driver recorded going 25 mph over the speed limit in a company vehicle is immediately removed from driving duties. The cabin-facing camera activates only when a driver scores below 80, preserving day-to-day privacy while ensuring accountability when it counts.

Dashcams for seatbelt detection 

Geotab's seatbelt detection capability was an immediate standout. When the cabin-facing camera does not detect a seatbelt across a driver's chest, it captures a photo and sends an automatic alert to Stephanie. Drivers who were skeptical about in-car cameras at the start are now strong advocates — knowing the footage protects them if they are ever wrongly accused in an incident.

"I cannot imagine having these cars without the technology installed. It's an if-then statement for me. If you get a fleet of cars, then you need to have Geotab."  — Stephanie Reisch, Co-owner, Team Goliath Inc.

Key results: what Geotab delivered for Team Goliath

Investing in fleet cars equipped with Geotab technology has led to huge savings and increased safety culture.

30% savings per mile

Team Goliath's per-mile fleet cost runs at least 20 cents below the IRS-recommended mileage reimbursement rate. The math was clear from the start: the money previously paid out as reimbursements now funds the fleet program, and the company comes out ahead. As an added benefit, the $1.8 million fleet investment was written off as a business tax expense — something that was never possible when paying mileage directly to drivers.

"We took the money we would normally be paying to reimburse mileage and applied it to our fleet program instead. When we crunched the numbers, we could see we were going to come out ahead in the first year." — Christian Reisch, Co-owner, Team Goliath Inc.

Over $100,000 in annual insurance savings

Before the switch, Team Goliath held a non-owned auto policy that cost approximately $120,000 per year. After deploying the Geotab-equipped fleet, that cost dropped to $10,000 annually — a savings of over $100,000 every year. Geotab camera footage also accelerates collision resolution. Because fault can be established quickly from footage, Team Goliath recovers its $1,000 deductible without delays from investigative red tape.

"I'm hearing of other franchisees who bought fleet cars but didn't put in the right technology and their insurance rates are astronomical. Moving to a fleet with Geotab plugged in would significantly lower those insurance costs." — Christian Reisch, Co-owner, Team Goliath Inc.

Mileage claims are now verifiable to the mile

In the first full month after deploying Geotab, traditional internal reports projected 28,200 miles driven across the fleet. The actual Geotab-measured figure was 27,900 miles — a near-exact match that eliminated the 15% overpayment the company had been absorbing for years. Mileage theft, as Christian puts it, is now a thing of the past.

13 of 15 accident claims resolved in team goliath's favor

Domino's-branded delivery cars are a visible target when incidents occur. Without footage, Team Goliath would be at a significant disadvantage in any dispute. With Geotab cameras recording both the road and the cabin, the company has been able to prove their drivers were not at fault in 13 of the last 15 accident claims — directly protecting their deductible and keeping insurance premiums from rising.

Better work-life balance for the owners

Before Geotab, Christian and Stephanie spent long hours at store locations seven days a week, manually monitoring operations. Automated reporting and real-time alerts have replaced that constant oversight. Today, if a driver triggers a speeding alert, Stephanie receives the notification on her phone, relays it to the store manager, and the issue is addressed — without either owner needing to be on-site. Geotab has given them back personal time without sacrificing operational control.

Fleet maintenance without the downtime

When a check engine light activates on any vehicle in the fleet, Stephanie receives an automatic alert from Geotab with the specific diagnostic codes. She can read the code remotely, determine whether it requires urgent attention or is something minor — like a loose gas cap — and communicate instructions to the driver directly. Vehicles stay on the road longer, and the team avoids costly downtime for issues that can be resolved in minutes.

The next steps: Smart integrations fuel faster service

The Reisches are exploring integrations between Geotab and their delivery app to connect routes and drivers more efficiently. Geotab's open platform and customizable architecture make these expansions possible without starting from scratch. Team Goliath was among the first delivery companies to work directly with Geotab engineers to shape how the platform serves fleet-based food delivery operations — and that partnership continues to evolve as the fleet grows.

"We're excited about what's coming next. It just keeps getting better and better, working with their technology and continuing to evolve. It's been great." — Christian Reisch, Co-owner, Team Goliath Inc.

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