Groupe Robert: Driving innovation for fleet safety and compliance

Discover how Groupe Robert, in partnership with Geotab and Attrix Technologies, achieved remarkable fleet safety and compliance advancements. Martin Longpre, VP of Corporate Affairs at Groupe Robert, and Anthony Mainville, CEO & Founder of Attrix Technologies, sit down to share the experience of implementing Geotab  telematics across 1,000 Groupe Robert vehicles and the company’s commitment to innovative, future-forward technology.

Groupe Robert faced challenges with their previous fleet management solutions, prompting a search for more innovative partners. Their partnership with Geotab and Attrix Technologies marked a turning point. Impressed by Geotab's R&D capabilities, Longpre saw the potential for advanced telematics and driver workflow solutions to address their needs. The seamless integration of these technologies, initially perceived as costly and complex, exceeded expectations. Deploying 1,000 solutions including tablets, GO devices and cameras within just two months brought substantial improvements in fleet visibility, operational efficiency and safety metrics.

The tangible benefits of this integration were immediately evident. Groupe Robert experienced greater visibility into driver behavior and fleet operations, facilitating smarter decision-making and proactive safety measures. The collaborative support from Geotab and Attrix reinforced the partnership’s value so that Groupe Robert could continue leveraging cutting-edge technologies to drive its success. Drivers quickly adapted to the new system, eliminating the need for dedicated support roles and garnering positive feedback.

Looking ahead, Groupe Robert aims to become a leader in fleet safety across North America. Using predictive analytics and insights from Geotab’s safety center, they plan to stay ahead of industry standards and continuously improve safety measures. These technologies' positive driver experience and rapid success have inspired further investments in advanced safety features. Groupe Robert’s journey highlights strategic partnerships and innovative technology's profound impact on fleet safety and operational efficiency, setting new benchmarks in the transportation industry.

Learn more about Geotab’s solutions for Transportation & Logistics fleets.