Great driving is built on countless good decisions
Every route demands quiet skill and constant judgment. Well Earned is a thank-you to the professional drivers who safely keep people, goods, and communities moving.
Driver stories
No one knows the work better than the people who do it.
Hear directly from professional drivers about the responsibility, experience and pride behind every trip.
A well earned break
Your miles, judgment and hard work keep everything moving. This Driver Appreciation Week, Geotab is showing up at five truck stops with free coffee and an in-person thank you for the drivers behind the work. Find a stop near you and take a break on us.
Circle K
Hope Mills, North Carolina
I-95 / Exit 41
Wednesday, September 16
3 p.m. to 7 p.m.
Make driver appreciation part of every day
The best driver appreciation programs do more than say thank you once a year. Geotab Vitality helps fleet and business owners recognize the skill, care and positive choices their drivers bring to every trip.
Drivers make countless decisions to complete a route safely and consistently — much of that work goes unseen. Geotab Vitality helps you recognize those everyday choices.
Appreciation is more meaningful when it keeps pace with the work. Geotab Vitality gives drivers ongoing encouragement and real rewards as they build safer driving habits.
When recognition becomes part of the everyday experience, it can shape how drivers feel about their work and the company they represent. Geotab Vitality helps make appreciation a consistent part of your driver culture.
The people behind every trip
Meet some of the professionals whose skill and dedication make a difference every day.
Frequently asked questions
What is Well Earned?
Well Earned is Geotab’s driver appreciation program. It recognizes the skill, judgment and care professional drivers bring to every trip and shares their stories with the people and communities they serve.
When is National Truck Driver Appreciation Week in 2026?
National Truck Driver Appreciation Week takes place from September 13 to 19, 2026. Well Earned will launch during the week, but the program is designed to continue throughout the year.
Is Well Earned only a Driver Appreciation Week campaign?
No. Driver Appreciation Week is the launch of Well Earned, but driver recognition should continue all year. New stories, resources and opportunities to participate will be added as the program grows.
What is Geotab Vitality?
Geotab Vitality combines connected vehicle data and behavioral science to reward safe driving. Through positive reinforcement, it gives drivers a personal reason to improve, while preventing collisions, saving fuel, and saving fleet managers time on coaching.
How can fleets and partners participate?
Fleets, customers and partners can use the downloadable Well Earned resources to recognize drivers locally. Available materials will include social content, email templates, recognition certificates and guidance for onsite activities.
How can a driver be featured?
Driver stories are created with participating fleets and featured drivers. All stories, images and personal information require the driver’s consent and approval before publication. Stay tuned for how you can submit a driver for nomination.