The first big win for Interstate Batteries was the reduction in idling. They removed about an hour of idling per day
per truck which translates to fuel savings, lower vehicle maintenance costs, and fewer emissions. Multiply one less
hour of idling per day by 600+ trucks and you have significant savings over time.
Cost savings were another benefit of telematics. Maintenance costs were cut approximately 10%. Harrison looks forward
to seeing further cost savings across the country when the Geotab solution is fully rolled out on all the fleet vehicles.
For Harrison, having insight into engine faults and the ability to diagnose the truck makes it easier to make the right
decisions on repairs when the truck reaches the dealer.
Top Geotab Benefits for Interstate Batteries:
• Real-time data on vehicle location, health, and idling
• Easy-to-use MyGeotab fleet management software
• Flexibility to custom-tailor user access to different team members
• Engine fault data and notifications
• Preventative maintenance reminders for proactive management
• Smartphone-compatible Geotab Drive app for Hours
of Service, DVIR, and messaging
“What I like about Geotab is that I
could design it for the user, instead of
having to make something work.”
— DJ Harrison
National Fleet Manager for Interstate Batteries
MyGeotab Software Is Tailored
to Each Team Member
What makes Geotab ideal for Interstate Batteries is that
it serves the whole team. User access can be tailored
to the different members of the team. For example,
regional managers will only see their territory and
national managers can have the full view of the country.
The clean, simple interface makes it easy for the novice,
as well as the experienced fleet manager.
Everyone uses the software in their own way. The
technician at the garage can monitor his trucks, plan
routes for the day, and locate drivers if a break down
occurs. The warehouse manager communicates with
drivers and manages Hours of Service and Driver Vehicle
Inspection Reporting through Geotab Drive. The fleet
manager uses MyGeotab to manage the maintenance
program, understand truck activities, and get odometer,
miles per gallon, and idle time
Plug-&-Play Device Is a Clear Winner for Interstate Batteries
Ease of use and the affordable price tag made Geotab the clear winner for Harrison. In comparison, he describes
the hassle and cost of installing a competitor’s telematics device. “With a previous supplier, we had to put screws
in the dashboard, mount them into the floorboard, and do the wiring. It was just a mess. I knew Geotab just plugs
in and makes it simple.” Retaining the value of the vehicle and avoiding unnecessary depreciation is always top of
mind for fleet managers. “When you start drilling holes, it diminishes the value.”
After evaluating many different providers, Interstate Batteries found that Geotab provided the best value for money.
“When it came down to the overall cost, the initial cost and then the monthly fee, Geotab just blew everybody away.
I guess the bang for the buck.” Harrison says that, “many of the things Geotab offers as part of the monthly fee,
others wanted to charge me extra.” Harrison also likes that if Geotab develops a new tool or report for another
company, they offer that solution improvement to everyone. “The big players and the little players all get the same
equipment, the same system.”
Positive Reaction for the Solution and Geotab Drive
The feedback has been positive from Interstate Batteries managers and distributors, who see how the Geotab
solution assists their business goals and growth. One manager in Austin, Texas has even become a champion
for the system and promotes it to other managers.
The drivers using Geotab Drive enjoy the
convenience of being able to use their
cell phone for Hours of Service and Driver
Vehicle Inspection Reporting (DVIR).
Previously, the drivers had to use tablets
that were fixed inside the truck. The
process of doing the walk-around first and
then punching in the information after
inside the truck was too cumbersome and
time-consuming. “It’s just easy for them.
It’s not a lot of hassle,” says Harrison.
Support from the Geotab Reseller has also made a big impression on Harrison. “My experience with the Reseller has
been phenomenal. They went out of their way to make sure that everything went just as smooth as possible. It’s
hard to find a company like that anymore.”
Keeping Trucks on the Road and Customers Happy
Overall, Interstate Batteries is very satisfied with Geotab. Once the entire fleet is equipped, they are interested in
fuel card integration and route planning. For DJ Harrison, the National Fleet Manager, he is looking forward to new
opportunities to further improve productivity and efficiency throughout the fleet team.
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