Milk & More reduces CO₂ by 4,920 tons annually with Geotab telematics

Milk & More Open in new window, the UK's leading online grocery and milk delivery service, delivers fresh products to nearly 300,000 British homes every morning through a fleet of approximately 1,000 drivers and 500 electric vehicles. Since deploying the Geotab vehicle tracking device and MyGeotab fleet management platform across its mixed EV and ICE fleet, supported by Geotab Partner LEVL Telematics, Milk & More achieved a 21% reduction in speeding incidents, a 19% increase in electric vehicle range, and over £2,000,000 in annual fuel cost savings. 

The transition to electric vehicles eliminates 4,920 tons of CO2 and 1.8 million liters of diesel every year, protecting the communities that receive Milk & More deliveries before dawn.

Milk & More: UK home delivery pioneer with 500 electric vehicles

Milk & More is a home delivery company with roots going back to the 1930s, when electric milk floats made the original zero-emissions delivery run possible. Today, the company operates fulfillment centers across Southern England, The Midlands, and East Anglia. Customers can order organic produce, British cheese, artisan juices, milk, and milk alternatives up to 9 p.m. for delivery by 7 a.m. the following morning — all packaged without single-use plastic.

In 2018, Milk & More became the first company in the UK to deploy Street Scooter electric vehicles at scale, replacing its diesel fleet. The current EV lineup also includes LDV EV80 electric vans. The company now operates 500 EVs that collectively cover 10 million miles per year.

Milk & More needed real-world EV data, carbon reporting accuracy, and driver behavior monitoring

Andy Sandison, Head of Fleet at Milk & More, identified three core challenges when managing a growing mixed fleet:

• Real-world EV performance data. Manufacturer-stated range and charging figures rarely match real-world conditions. Milk & More needed accurate state-of-charge (SOC) monitoring, live charging status, and alerts before a recharge became necessary.
• Accurate carbon emissions reporting. As a company with sustainability at its core, Milk & More required precise data on emissions saved by transitioning from diesel to electric, data that could be shared with stakeholders and customers.
• Driver behavior across all vehicle types. Harsh braking, acceleration, cornering, and speeding affect both road safety and the energy efficiency of EVs. Improving driver behavior was essential to maximizing EV range and reducing at-fault collision risk.

“We needed access to real-world information on the use of our EVs so that we don't have to rely on the manufacturer-stated capabilities, which are often quite different to reality.” - Andy Sandison

Geotab gives Milk & More real-time control of 500 EVs and ICE vehicles

In 2019, Milk & More began installing the Geotab vehicle tracking device across its entire fleet, with deployment and ongoing support managed by Geotab Partner LEVL Telematics. The platform is vehicle agnostic, a critical requirement for a company that leases and purchases vans from multiple OEMs and plans to continue expanding its EV fleet.

MyGeotab provides the following core capabilities for Milk & More:

• Real-time EV monitoring. The platform delivers live state-of-charge data, charging status, and range estimates based on actual driving conditions rather than manufacturer projections.
• Driver behavior dashboards. Fulfillment center managers use MyGeotab dashboards to track speeding, harsh braking, harsh acceleration, and harsh cornering for every driver. These reports are incorporated into weekly driver toolbox talks, giving drivers direct feedback and identifying additional training needs.
• Sustainability Center Dashboard and benchmarking. Geotab converts electric energy efficiency into liters per 100 km equivalent (l/100km-e), allowing direct comparison between EV and ICE vehicle performance within a single view.
• Mixed fleet support. Geotab's open platform supports both EVs and ICE vehicles in a unified interface, enabling the Milk & More operations team to monitor every vehicle, regardless of type, on one screen.
• Driver Challenge App. Drivers engage with gamified safety metrics, encouraging sustained improvement in driving habits across the fleet.

The fleet achieved £2m in annual savings, 21% fewer speeding incidents and19% more EV range

• Speeding incidents fell 21%. Fewer speeding events directly reduce at-fault collision risk and improve the fuel and energy economy of every vehicle in the fleet.
• EV range increased 19%. Better driver behavior, smoother acceleration, braking, and cornering, extends the effective range of electric vehicles on their routes.
• Annual fuel cost savings exceed £2,000,000. The electric fleet' drives 10 million miles per year, optimized through telematics-driven driver coaching, it delivers a fast return on investment.
• 1.8 million liters of diesel eliminated per year. The equivalent of 476,000 gallons of diesel no longer burned annually reduces both costs and roadside emissions.
• 4,920 tons of CO2 avoided annually. This figure does not include the additional reduction in fine particulates and other health-impacting gases, which protects the wellbeing of the communities Milk & More serves every morning.
• Quieter deliveries. EV drivetrains produce significantly less noise than diesel engines, a material benefit for a company that completes all deliveries before 7 a.m.

Andy Sandison, Head of Fleet at Milk & More, summarizes the operational impact: "The benefit of having Geotab's fleet-management solution is that all the data flows into one stream. This allows us to see every vehicle's performance on one screen, irrespective of vehicle type, which is of real value to our business."

Milk & More runs its whole fleet on one platform

Milk & More selected Geotab and LEVL Telematics based on three capabilities no other solution matched simultaneously:

• Real-world EV data at the vehicle level, not manufacturer estimates. Geotab reads directly from EV systems to report live SOC, charging status, and actual range, giving dispatchers actionable information rather than theoretical figures.
• Multi-vehicle platform support. The Geotab open platform works across Street Scooters, LDV EV80 vans, and ICE vehicles from multiple manufacturers in a single dashboard. As Milk & More continues growing its EV fleet, this flexibility eliminates the need to switch telematics providers.
• Customized reporting built with LEVL Telematics. LEVL developed tailored reports that translate raw telematics data into the sustainability metrics and driver behavior summaries Milk & More's fulfillment center managers can act on immediately.

Customer-facing carbon savings data powered by MyGeotab

Milk & More plans to give its customers direct visibility into the environmental benefits of home delivery versus supermarket trips. Using MyGeotab's carbon emissions data and the expertise of LEVL Telematics, the company will present customers with relatable, accurate figures on how electric home delivery reduces their personal carbon footprint, turning sustainability from an internal metric into a customer-facing story.

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