Swift Ride Eliminates Fleet Theft and Saves Over $400K Annually with Geotab

"Geotab Keyless really enabled us to put in a sort of autonomous workflow on the business. Drivers just show up, hop in, and drive off. We do not have to be here. We do not have to exchange keys."

— Sani Abdullah, CEO, Swift Ride

Swift Ride is a subscription-based vehicle rental company built exclusively for gig economy workers — drivers for Uber, Lyft, DoorDash, Instacart, Amazon Flex, and more. Based in Lithia Springs, Georgia, the company operates a fleet of 55 vehicles with a waitlist of over 3,000 drivers and plans to scale to 300 vehicles by end of year.

Before Geotab, Swift Ride faced critical rental fleet challenges: manual key handoffs, vehicle theft, and chronic payment delinquency that threatened to put the company out of business. After cycling through three fleet tracking providers in 18 months, Swift Ride found Geotab and never looked back.

By integrating Geotab Keyless, the GO9 device, and the open API into a custom-built mobile app, Swift Ride created a fully autonomous rental workflow — drivers reserve, pay, unlock, and drive entirely from their phones without a single employee needing to be present. Geotab telematics data powers preventative maintenance alerts, driving behavior monitoring, and mileage tracking, while geofencing automates return-to-lot workflows and state border notifications.

The results speak for themselves: fleet utilization climbed from 70% to 95%, vehicle theft dropped from 15% of the fleet to zero, theft by conversion costs dropped by $180K annually, payment delinquency fell to under 10%, and Geotab Roadside Assistance saves the company $90,000 per year in towing fees. With partner Can Am Wireless providing strategic technology support — including a Bosch RideCare smoke detection pilot via the Geotab Marketplace — Swift Ride is now expanding nationally and piloting operations as far as Australia, all managed remotely from Atlanta.

Learn how Geotab Keyless and the open platform help innovative fleet operators build scalable, autonomous businesses.