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Connected cars on country road

Data to the rescue: Reducing collisions with data insights and AI predictability

Published on August 30, 2023

Geotab Data Connector integrates AI predictive safety and benchmarking capabilities

Connected cars on country road

August 30, 2023 - Toronto, Ontario - In 2022, Geotab’s data insights helped commercial vehicles drive 17% more miles on average before experiencing a collision in comparison to 2021. Building on quality data intelligence and recent innovation in artificial intelligence (AI) and machine learning, Geotab is now able to provide even more reliable data and predictive insights to help fleets make informed decisions to prevent collisions, reduce risk and get drivers home safely.


Introduced in February 2023, Geotab Data Connector (GDC) is having a significant impact on improved business outcomes. GDC easily integrates curated connected fleet data insights into popular business intelligence platforms to provide a clear actionable picture, enabling companies to better manage and measure fleet data for improved performance, such as vehicle health, utilization, fuel consumption - and now, predictive safety and industry benchmarking. 


By employing its expertise in data intelligence and machine learning, Geotab has now incorporated advanced AI-powered predictive safety and benchmarking capabilities into GDC, moving from traditional fleet safety scores into forecasted probability of collision. Then, by comparing aggregated data across Geotab’s customer base of more than 3.7 million subscriptions, the safety benchmarking functionality provides an objective comparison of safety performance, allowing businesses to evaluate their performance against industry benchmarks.


“We have spent the past two decades developing and delivering industry-leading data intelligence capabilities, focusing on providing actionable insights that can help business leaders make informed decisions for maximum impact. As we continue to innovate and stay ahead of the curve using breakthrough technologies, we are marrying our data expertise with AI to deliver enhanced predictive insights that can reduce collisions, and most importantly, save lives, directly into our platform,” said Mike Branch, VP of Data and Analytics at Geotab.


Geotab is dedicated to ensuring organizations maximize the power of their data with the most up-to-date tools and insights on the market. Earlier this summer, Geotab announced Project G, a beta program introducing generative AI into GDC, which aims to reduce time-to-insight for customers and transform the process of analyzing fleet data into a simple and intuitive experience.

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Media Contact

Nicole Riddle

Senior Specialist, Strategic Communications

About Geotab

Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at and follow us on LinkedIn or visit Geotab News and Views.

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