Skip to main content

Geotab ITS data insights in action

Convenience vs Congestion: How Data is Transforming Last Mile Delivery

Published on January 31, 2024

Geotab insights show accelerating year-over-year growth in last mile delivery

Geotab ITS data insights in action

Last mile delivery has emerged as the pivotal battleground where convenience collides with congestion. The global market for last mile delivery is poised for unprecedented growth expected to reach US$137.4 billion by 2030as consumers continue to transform the way we live, shop, and move.

The Concrete Jungle: The Frontline of Last Mile Delivery

The impact of last mile delivery is evident in densely populated areas, like Manhattan. In this concrete jungle, last mile delivery has witnessed a 55% increase in the number of stops on delivery routes, and a 46% rise in the number of vehicles making deliveries. It's no wonder that over 2.4 million packages are deliveredin Manhattan every single weekday.


New Yorkers have been increasing their daily household deliveriesat an astonishing rate since 2009. Deliveries tripled to more than 1.1 million by 2017, and reached 1.5 million by 2019. The following four years saw the daily number grow by a staggering 60%.


Chicago, Phoenix, and Houston are also grappling with the last mile delivery boom

  1. Chicago witnessed a 116% surge in the number of stops, and 82% increase in the number of vehicles dedicated to last mile deliveries. 
  2. Phoenix recorded 58% growth in the number of stops, along with a 22% rise in the number of last mile delivery vehicles.
  3. Houston had a notable 29% rise in stops along last mile delivery routes, coupled with a 39% increase in the number of fleet vehicles responsible for deliveries.

Convenience, speed, and personalization are the driving forces behind consumer purchasing behavior. If business continues as usual, emissions from delivery traffic in the world's 100 largest cities will surge by a daunting 32%by 2030. Traffic congestion is predicted to increase by more than 21%, adding to the already frustrating urban gridlock. It’s time for a solution, which comes in the form of curbside management.


Clearing Roadblocks with Curbside Management
Curbside management is poised to clear future roadblocks created by last mile delivery. Check out Geotab ITS in action here. Discover how data insights from freight and commercial vehicles can be used to improve infrastructure efficiency, sustainability, profitability, and safety.


The Geotab ITS platform, Altitudeconnects aggregate commercial vehicle insights to offer a contextualized view of an entire transportation network. It harnesses the power of data intelligence and trusted AI to play a crucial role in route optimization and near real-time monitoring of traffic insights, ensuring safe, reliable deliveries even in the midst of congested city streets. 


Improving the Efficiency of Curbside Management
Curbside space is in high demand. Urban planners and cities are analyzing its use to build more efficient infrastructure, and reduce congestion– like creating overnight loading zones or paid or priority curb spaces. Geotab ITS’ Stop Analytics module fuels curbside programs with insights from commercial vehicle activity, to understand why, where, and how curbside space is used.

As businesses strive to meet the growing demands of consumers, innovative solutions based on data intelligence will pave the road to alleviate the environmental and logistical challenges ahead.


-Nate Veeh, Senior Business Development Manager, Geotab


Media Contact

Nicole Riddle

Senior Specialist, Strategic Communications

About Geotab

Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at and follow us on LinkedIn or visit Geotab News and Views.

Related posts

Cars stuck in traffic.

Gardiner Traffic Slowdowns Are Impacting Business Productivity, Geotab ITS Analysis Reveals

Travel times have increased 250% in the morning rush hour period.

June 6, 2024

Rivian vehicles

Empowering fleets through data: Geotab and Rivian partner to deliver integrated telematics solution

Geotab Integrated Solution for Rivian offers complete visibility within one platform to help meet connectivity needs for fleets for North American vehicles

May 21, 2024

Geota Ace logo on blue and pink background

Geotab Unveils Ace - The First Fully Integrated Trusted Generative AI Copilot in the Industry

Available directly in the MyGeotab platform, Geotab Ace is a generative AI copilot that can provide powerful, customized and trustworthy fleet insights simply by asking a question

February 15, 2024

Recent News

Charleston County

Charleston County Partners with Geotab to Optimize Fleet Operations and Enhance Public Safety

Innovative use of telematics data to improve traffic flow, optimize fleet efficiency, and enhance public safety in Charleston County

July 11, 2024

Michigan State Capitol

Michigan Selects Geotab and Wheels for Zero-Emission Fleet Initiative, Aligning with Executive Directive

State aims to meet environmental targets under Whitmer's directive with help from telematics and fleet management leaders

July 9, 2024

Image of PICCASO Awards Canada logo

Geotab Wins Data Partnership Award in First-Ever PICCASO Awards Canada

Geotab Acclaimed for Data Security Innovations and Excellence in Privacy

July 8, 2024

Cars stuck in traffic.

Gardiner Traffic Slowdowns Are Impacting Business Productivity, Geotab ITS Analysis Reveals

Travel times have increased 250% in the morning rush hour period.

June 6, 2024

View last rendered: 07/16/2024 08:56:54