
Convenience vs Congestion: How Data is Transforming Last Mile Delivery
Published on January 31, 2024
Geotab insights show accelerating year-over-year growth in last mile delivery

Last mile delivery has emerged as the pivotal battleground where convenience collides with congestion. The global market for last mile delivery is poised for unprecedented growth expected to reach US$137.4 billion by 2030as consumers continue to transform the way we live, shop, and move.
The Concrete Jungle: The Frontline of Last Mile Delivery
The impact of last mile delivery is evident in densely populated areas, like Manhattan. In this concrete jungle, last mile delivery has witnessed a 55% increase in the number of stops on delivery routes, and a 46% rise in the number of vehicles making deliveries. It's no wonder that over 2.4 million packages are deliveredin Manhattan every single weekday.
New Yorkers have been increasing their daily household deliveriesat an astonishing rate since 2009. Deliveries tripled to more than 1.1 million by 2017, and reached 1.5 million by 2019. The following four years saw the daily number grow by a staggering 60%.
Chicago, Phoenix, and Houston are also grappling with the last mile delivery boom.
- Chicago witnessed a 116% surge in the number of stops, and 82% increase in the number of vehicles dedicated to last mile deliveries.
- Phoenix recorded 58% growth in the number of stops, along with a 22% rise in the number of last mile delivery vehicles.
- Houston had a notable 29% rise in stops along last mile delivery routes, coupled with a 39% increase in the number of fleet vehicles responsible for deliveries.
Convenience, speed, and personalization are the driving forces behind consumer purchasing behavior. If business continues as usual, emissions from delivery traffic in the world's 100 largest cities will surge by a daunting 32%by 2030. Traffic congestion is predicted to increase by more than 21%, adding to the already frustrating urban gridlock. It’s time for a solution, which comes in the form of curbside management.
Clearing Roadblocks with Curbside Management
Curbside management is poised to clear future roadblocks created by last mile delivery. Check out Geotab ITS in action here. Discover how data insights from freight and commercial vehicles can be used to improve infrastructure efficiency, sustainability, profitability, and safety.
The Geotab ITS platform, Altitudeconnects aggregate commercial vehicle insights to offer a contextualized view of an entire transportation network. It harnesses the power of data intelligence and trusted AI to play a crucial role in route optimization and near real-time monitoring of traffic insights, ensuring safe, reliable deliveries even in the midst of congested city streets.
Improving the Efficiency of Curbside Management
Curbside space is in high demand. Urban planners and cities are analyzing its use to build more efficient infrastructure, and reduce congestion– like creating overnight loading zones or paid or priority curb spaces. Geotab ITS’ Stop Analytics module fuels curbside programs with insights from commercial vehicle activity, to understand why, where, and how curbside space is used.
As businesses strive to meet the growing demands of consumers, innovative solutions based on data intelligence will pave the road to alleviate the environmental and logistical challenges ahead.
-Nate Veeh, Senior Business Development Manager, Geotab
Media Contact
Nicole Riddle
Senior Specialist, Strategic Communications
pr@geotab.com
About Geotab
Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.
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