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How dash cams with ADAS can change fleet safety programs

Last updated on February 6, 2024 in Marketplace by Geotab Team |  2 minute read

Learn how video telematics and ADAS can improve safety and be a powerful tool for fleets and drivers.

Although once considered a nice-to-have addition, dash cams are becoming a cornerstone of many fleet safety programs. They can offer fleet managers much more visibility into what happens on the road and provide in-depth evidence after an incident or collision. In addition to advances in video telematics, we are now seeing Advanced Driver-Assistance Systems (ADAS) creating new and convincing reasons for fleets to reconsider how cameras fit into their safety programs.

What is video telematics?

Video telematics helps fleet managers gain insight from dash cam footage and data from camera sensors. It is the intelligent part of the dash cam solution that, when rulesets are activated, can automatically generate in-cab alerts for real-time driver coaching. Those rulesets can also make sure that risk events are flagged and automatically uploaded to the cloud for further review and action. 

Companies can use video telematics to record and review any risk event, collect collision evidence, identify driver coaching opportunities, and monitor driver and asset security. With today’s dash cams, video footage can also be requested and accessed remotely with some offering streaming services to make remote coaching a possibility.

telematics screen display

What is ADAS and why is it becoming so popular?

As video telematics technology has matured, more advanced features have been added which are proving to be a key reason why drivers are open to adopting dash cams, namely ADAS. Dash cam ADAS features focus on events captured by road-facing cameras.

Road-facing cameras (RFCs) and ADAS have become popular answers when drivers are asked what they are looking for in terms of  technology. While road-facing cameras were reported as the second most popular technology requested by drivers by the American Transportation Research Institute, a recent Commercial Carrier Journal report reported RFCs as the most requested. Topping that list were also collision mitigation systems and lane departure warning systems, both provided through ADAS features.


Typical ADAS features and functionalities include:

Sensata INSIGHTS AP1 Camera Now available in Geotab Marketplace Order Now

The Sensata AP1 camera is the first road-facing dash cam to be offered through Geotab Marketplace’s streamlined purchasing program, Order Now. Sensata INSIGHTS’ video telematics solutions seamlessly integrate with the Geotab platform – together with the Geotab Camera Add-in – enabling customers to easily set up safety rules and view video footage within one unified platform.

Sensata AP1 Camera

The AP1 includes an advanced driver-assistance system (ADAS) with notifications that focus on supporting drivers, including forward collision warnings, lane departure warnings and tailgating warnings. When equipped with a powerful video telematics solution, fleets can get a better picture of what is happening on the road, allowing them to better support and protect their drivers.



Learn more about the Sensata INSIGHTS solution and Geotab’s Order Now program.

About Sensata INSIGHTS

Sensata INSIGHTS, a business unit with the full backing of Sensata Technologies (NYSE:ST), delivers products to leverage the Internet of Things (IoT) including hardware, software, AI and ML-based analytics and business intelligence designs. No matter what the commercial industry, our solutions provide flexibility and versatility that delivers value across the entire supply chain. These solutions include cloud platforms, supply chain and logistics, telematics and worksite and asset monitoring — all from one source, end to end.


Learn more at and follow Sensata on LinkedInFacebook and Instagram.

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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