Side view of a truck driving on the road

Connected vehicle data reveals trucking industry continues to support flow of goods amid COVID-19 pandemic

Published on March 30, 2020

Geotab analysis highlights heavy-duty trucks are still delivering essentials despite reduction in overall commercial vehicle traffic across North America

Side view of a truck driving on the road
  • On average, Canada is operating at 75% of normal commercial transportation activity across all vehicle types since March 15. In the U.S., commercial vehicle activity is at 76% of normal.
  • Though commercial vehicle traffic overall has declined, heavy-duty trucks maintain 84% of normal activity across the continent.
  • While the commercial transportation movement surrounding most retail stores has declined by 20-30%, the activity to grocery stores experienced a 10% decline.

TORONTO, ON - March 30, 2020 -  Geotab, a global leader in IoT and connected transportation, today revealed new data insights highlighting the impact that COVID-19 has had on commercial vehicle activity and the flow of goods across North America. The data, which is processed from more than 2 million Geotab connected vehicles worldwide, shows that despite an overall drop in commercial traffic volume across the continent, heavy-duty trucks are still on the road and are helping to provide essential goods to communities throughout Canada and the United States.


As stay-at-home and isolation orders have been implemented across many North American cities, states and provinces, Geotab examined the effects of these changes on commercial vehicle activity. The findings depict that while overall traffic volume in most commercial vehicle types continues to decline day-by-day, heavy-duty vehicles have recorded the lowest decline, with 84% of normal activity on March 27, 2020 compared to baselines taken from February 1 to March 15, 2020.


Percentage of normal activity by vehicle type


Though commercial traffic has shown a decline overall, commercial transportation activity to grocery stores has recorded the least impact. The data highlights that while commercial vehicle movement surrounding warehouses and retail stores has dropped 20-30%, the flow of commercial vehicle traffic to grocery stores has only declined by 10% since March 15, 2020.


“While many communities across North America and the world are declaring a state of emergency and are mandating the closure of non-essential businesses, trucking and logistics companies are continuing to deliver the goods that we rely on every single day,” said Neil Cawse, CEO at Geotab. “We at Geotab send our sincere gratitude to all truck drivers, along with health care workers, grocery store employees and many more who are continuing to provide the services and goods that we need.”


Flow of commercial transportation activity by building type


Data also shows that while fuel fill ups have declined rapidly in all other commercial vehicle types, including cars and light-duty vehicles, heavy-duty truck fill ups remain very similar to prior to the outbreak across both Canada and the U.S. at nearly 100 percent of their normal volumes before the pandemic.


“Examining different connected car data sets helps provide some clarity and understanding during unprecedented times such as this,” said Mike Branch, VP Data and Analytics at Geotab. “As we move forward through the coming days and weeks, Geotab is committed to utilizing our resources to provide data-driven insights that may be helpful for our customers, partners and Resellers, decision-makers across the continent and the general population as a whole.”


To learn more about Geotab’s key COVID-19 data insights, visit

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About Geotab

Geotab is a global leader in connected transportation solutions. We provide telematics — vehicle and asset tracking — solutions to over 47,000 customers in 150 countries. For more than 20 years, we have invested in ground-breaking data research and innovation to enable partners and customers, including Fortune 500 and public sector organizations, to transform their fleets and operations. We connect to over 3.8 million vehicles and process more than 55 billion data points a day so that customers can make better decisions, increase productivity, have safer fleets, and achieve their sustainability goals. Geotab’s open platform and Marketplace, offers hundreds of third-party solution options. Backed by a team of industry leading data scientists and AI experts, Geotab is unlocking the power of data to understand real-time and predictive analytics — solving for today’s challenges and tomorrow’s world. To learn more, visit, follow @GEOTAB on Twitter and LinkedIn or visit the Geotab Blog.