Vehicles driving on road during the night

Geotab appoints Christoph Ludewig as new Vice President OEM Europe

Published on March 25, 2021

Renowned OEM connected vehicle expert brings a wealth of industry experience to help cement the company’s leadership in this segment

Vehicles driving on road during the night

London, UK - March 25, 2021 - Geotab, a global leader in IoT and connected vehicles, today announced the appointment of connected mobility pioneer  and former Mercedes-Benz Connectivity Services CEO, Christoph Ludewig, as Vice President OEM,  Europe. In his new role, Ludewig will help reaffirm Geotab's commitment to being the connected vehicle platform of choice for vehicle manufacturers by working to expand and leverage the company’s relationships and business with Original Equipment Manufacturers (OEMs). Joining Geotab effective immediately, he will also work closely with the company’s existing management team to accelerate growth by supporting Geotab’s overall business development in Europe.


Over the last two years, Geotab has entered into multiple partnerships with OEMs around the world, including Ford, GM and Mercedes-Benz, providing customers with the ability to access rich vehicle data via an integrated telematics offering. The company is committed to continuing to work closely with its current and future OEM partners and Ludewig will play a key role in helping to deepen and expand Geotab’s OEM relationships in Europe while also supporting the continuous development of customised OEM solutions.


“Connected, data-rich vehicles are the future of mobility and I have seen first hand the benefits that Geotab’s open platform and integrated telematics offering can bring to customers,” said Christoph Ludewig, Geotab’s new VP of OEM, Europe. “I am delighted to join Geotab to not only share my wealth of expertise in order to help grow the company’s OEM division in Europe but also to help reaffirm Geotab’s commitment working collaboratively with vehicle manufacturers around the world who are committed to ensuring that their end-customers have access to the data-driven insights that they need.”


Christoph Ludewig has a long-standing expertise in the automotive industry, with more than 25 years with the Daimler Group. During his tenure, he helped to start and grow several B2B focussed initiatives and subsidiaries of Mercedes-Benz, mainly related to fleet connectivity for cars, trucks and vans for over two decades. Ludewig built up and was CEO of Mercedes-Benz Connectivity Services GmbH, which is responsible for the development, operations and sales of B2B Connectivity and Data for Mercedes-Benz vehicles.


"We are thrilled to officially welcome Christoph Ludewig, a proven and passionate OEM industry and connected mobility expert to the Geotab team," commented Edward Kulperger, SVP, EMEA at Geotab. "With Christoph at the helm, we are in a solid position to strengthen our relationships with Europe’s leading automotive manufacturers as we continue to build on our commitment of providing world class products to the fleet and mobility ecosystem together with our OEM partners and platform.”


The Geotab - OEM Platform

Geotab works closely with OEMs around the world to provide a leading suite of integrated telematics products and services. For the last several years, Geotab has been collaborating with vehicle manufacturers in the light, medium, heavy-duty and off-road commercial vehicle space in order to help further advance the global adoption of best-in-breed telematics solutions. The company is committed to continuing to develop solutions that meet the needs of OEMs who believe in the power that data can provide to their customers and their diverse fleets of vehicles.

Media Contact

Hanna Corrente

Sr. PR Specialist, Geotab

About Geotab

Geotab is advancing security, connecting commercial vehicles to the cloud and providing data-driven analytics to help customers better manage their fleets. Geotab's open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visit and follow us @GEOTAB and onLinkedIn.