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Data Study Reveals America’s Ultimate Road Trip

Geotab Research Analyzes and Ranks 50 Iconic Routes

May 21, 2019 – A road trip is a fantastic way to explore America’s vast scenery and attractions — but with so many possible routes, how do you know which is truly the best? A new study from Geotab attempts to solve the problem by using data to rank 50 of America’s favorite road trips. You can explore the Road Trip Ratings study in full here.

Geotab identified 50 popular road trips and used TripAdvisor data to rate each itinerary in terms of attractions, accommodation and places to eat. It also analyzed official traffic data to rate each route based on how busy the roads typically are and conducted a survey to rate how long the trips take to drive.

Geotab then created a points system, assigning different weightings with each element of the road trip, in order to produce an overall ranking identifying the top road trip destinations.

Below are the top 10 highest ranking routes (all scores are out of 100):

Route Region Days Score
Monument Valley Trails The Southwest 5 92.0
Yellowstone and the Tetons Rocky Mountains 7 90.6
Mesa Verde and San Juan Mountains Rocky Mountains 7 89.9
Along the Missouri River Great Plains 7 88.3
Blue Ridge Parkway Florida & South 5 88.0
Oregon's Pacific Coast Pacific Northwest 7 88.0
Colorado's Rockies Rocky Mountains 5 87.9
Grand Canyon Road Trip The Southwest 5 87.7
Hells Canyon Scenic Byway Pacific Northwest 3 87.4
Bryce & Zion National Parks The Southwest 6 87.3

Three routes in the Rocky Mountains were among the top 10 — namely Yellowstone and the Tetons, Mesa Verde and San Juan Mountains and Colorado's Rockies — alongside a further three routes in the Southwest (Monument Valley Trails, Grand Canyon Road Trip, Bryce & Zion National Parks).

Although Route 66 is one of America’s most iconic road trips, the study suggests that the journey fails to live up to lofty expectations. In fact, of the 50 routes included in the study, Route 66 places 44th.

Of the 50 road trips featured in the study, the average time it takes to complete a journey is 5 days, with the longest being a tie between Route 66 and The Best of California (both 14 days). Meanwhile, the shortest journeys featured are Lake Champlain Byway and Maryland's Historic National Road, both of which take 2 days to complete.

Traffic can make or break a road trip. The route that was noted as the best for traffic levels is Monument Valley Trails, while somewhat unsurprisingly, Disneyland and Orange County was named as the worst road trip in terms of traffic.

Travelers looking for the best accommodation to stay in throughout their road trip should head to The All-American Acadia Byway or the Blue Ridge Parkway, which both score highest for accommodation offerings. And although The Blues Cruise is an ideal trip for music lovers, it placed last of all 50 routes for accommodation along the route.

Routes in California ranked relatively poorly compared to others in the dataset. Of the six California route trips featured, the highest ranking was the Eastern Sierra Scenic Byway, which placed 32nd out of 50.

Geotab also highlighted five different routes that are best for different purposes:

Route Region Best for... Days
Monument Valley Trails The Southwest The ultimate road trip 5
Hells Canyon Scenic Byway Pacific Northwest Attractions 3
Two Roads to Taos The Southwest Food 4
Along the Missouri River Great Plains History and culture 7
Lake Champlain Byway New England Weekend trip 2

“Road trips are a quintessentially American way of traveling. With so much different scenery accessible via the country’s sprawling infrastructure network, U.S. road trips are a vacation in and of themselves,” said Maria Sotra, VP of Marketing at Geotab.

“There are countless references to road trips in literature, film and music, and this has given certain stretches of road legendary status — Route 66 being a perfect example.”

“But with so much variety to choose from, settling on one route can be a seriously tough task. We created this study to see how U.S. road trips stacked up when data is brought into the equation.”

Methodology

Road trip itineraries were gathered from a variety of sources including Lonely Planet, National Geographic, National Parks Service, tourist boards of individual states and travel publications. Ratings for attractions, hotels and restaurants were collected from TripAdvisor. Traffic data represents Annual Average Daily Traffic across the roads included in the route. Duration was scored by using Google Surveys to ask 1,000 U.S. residents their preferred road trip vacation length.

Raw scores for duration, attractions, accommodation, food and traffic were assigned % weights, giving each trip a score out of 100. “Good for…” categories were determined based on share of attractions from TripAdvisor. Research was conducted in April 2019.

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About Geotab

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visit www.geotab.com and follow us @GEOTAB and on LinkedIn.

Media Contact

Maria Sotra
Geotab Inc.
Vice President Marketing
marias@geotab.com

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