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Data study reveals America’s ultimate road trip

Published on May 21, 2019


Geotab research analyzes and ranks 50 iconic routes

  • Monument Valley Trails is crowned America’s ultimate road trip as it scores first place with an overall score of 92/100
  • Meanwhile, Route 66 fails to live up to its legendary status, placing 44th out of 50
  • Three routes in the Rocky Mountains rank among the top 10 — namely Yellowstone and the Tetons, Mesa Verde and San Juan Mountains and Colorado's Rockies
  • Three Southwest routes also place in the top 10 (Monument Valley Trails, Grand Canyon Road Trip, Bryce & Zion National Parks)

May 21, 2019 – A road trip is a fantastic way to explore America’s vast scenery and attractions — but with so many possible routes, how do you know which is truly the best? A new study from Geotab attempts to solve the problem by using data to rank 50 of America’s favorite road trips. You can explore the Road Trip Ratings study in full here.

 

Geotab identified 50 popular road trips and used TripAdvisor data to rate each itinerary in terms of attractions, accommodation and places to eat. It also analyzed official traffic data to rate each route based on how busy the roads typically are and conducted a survey to rate how long the trips take to drive.

 

Geotab then created a points system, assigning different weightings with each element of the road trip, in order to produce an overall ranking identifying the top road trip destinations.

 

Below are the top 10 highest ranking routes (all scores are out of 100):

 

Three routes in the Rocky Mountains were among the top 10 — namely Yellowstone and the Tetons, Mesa Verde and San Juan Mountains and Colorado's Rockies — alongside a further three routes in the Southwest (Monument Valley Trails, Grand Canyon Road Trip, Bryce & Zion National Parks).

 

Although Route 66 is one of America’s most iconic road trips, the study suggests that the journey fails to live up to lofty expectations. In fact, of the 50 routes included in the study, Route 66 places 44th.

 

Of the 50 road trips featured in the study, the average time it takes to complete a journey is 5 days, with the longest being a tie between Route 66 and The Best of California (both 14 days). Meanwhile, the shortest journeys featured are Lake Champlain Byway and Maryland's Historic National Road, both of which take 2 days to complete.

 

Traffic can make or break a road trip. The route that was noted as the best for traffic levels is Monument Valley Trails, while somewhat unsurprisingly, Disneyland and Orange County was named as the worst road trip in terms of traffic.

Travelers looking for the best accommodation to stay in throughout their road trip should head to The All-American Acadia Byway or the Blue Ridge Parkway, which both score highest for accommodation offerings. And although The Blues Cruise is an ideal trip for music lovers, it placed last of all 50 routes for accommodation along the route.

 

Routes in California ranked relatively poorly compared to others in the dataset. Of the six California route trips featured, the highest ranking was the Eastern Sierra Scenic Byway, which placed 32nd out of 50.

Geotab also highlighted five different routes that are best for different purposes:

 

“Road trips are a quintessentially American way of traveling. With so much different scenery accessible via the country’s sprawling infrastructure network, U.S. road trips are a vacation in and of themselves,” said Maria Sotra, VP of Marketing at Geotab.

 

“There are countless references to road trips in literature, film and music, and this has given certain stretches of road legendary status — Route 66 being a perfect example.”

 

“But with so much variety to choose from, settling on one route can be a seriously tough task. We created this study to see how U.S. road trips stacked up when data is brought into the equation.”

Methodology

Road trip itineraries were gathered from a variety of sources including Lonely Planet, National Geographic, National Parks Service, tourist boards of individual states and travel publications. Ratings for attractions, hotels and restaurants were collected from TripAdvisor. Traffic data represents Annual Average Daily Traffic across the roads included in the route. Duration was scored by using Google Surveys to ask 1,000 U.S. residents their preferred road trip vacation length.

 

Raw scores for duration, attractions, accommodation, food and traffic were assigned % weights, giving each trip a score out of 100. “Good for…” categories were determined based on share of attractions from TripAdvisor. Research was conducted in April 2019.


Media Contact

Nicole Riddle

Senior Specialist, Strategic Communications

pr@geotab.com

About Geotab

Geotab, the global leader in connected vehicle and asset solutions, leverages advanced data analytics and AI to enhance fleet performance, safety, and sustainability while optimizing costs. Backed by a team of industry leading data scientists, engineers and AI experts, we serve over 50,000 customers across 160 countries, processing billions of data points hourly from more than 4 million vehicles. Data security and privacy are at the forefront of all we do—trusted by Fortune 500 organizations and some of the largest public sector fleets in the world, we meet top cybersecurity standards. Geotab’s open platform and diverse Geotab Marketplace offers hundreds of fleet-ready third-party solutions. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.

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