Safer drivers. Lower costs.
The only fleet safety platform your drivers actually want to use
Improve driver behavior. Score speeding, braking, acceleration, and cornering on every trip. Drivers earn real rewards for building better habits.
Reduce collision risk. Identify your highest-risk drivers before an incident — comparing each driver against peers with the same vehicle type, job, and conditions.
Cut costs without a new program. Safer driving automatically lowers collision costs, fuel spend, and driver turnover.
How it works
A program that benefits everyone
Human resources
Foster driver satisfaction and retention through a rewarding program that improves organizational climate. Get employees excited about improving their driving while creating a healthier, more engaged workplace culture.
- Increase employee participation in fleet safety initiatives
- Reduce liability and operational risks to your organization
- Show employees they’re valued while creating a culture of fairness
Drivers
Earn recognition and rewards for your efforts with clear, attainable goals that promote excellence. Track your driving status over time and see how your performance compares to other drivers.
- Get positive feedback and encouragement for safer driving
- Redeem rewards from trusted retailers in a digital marketplace
- Receive fair coaching grounded in accurate data, designed to support your growth
Communities
Help make roads safer by encouraging better driving habits. Geotab Vitality benefits everyone by inspiring positive driver behavior change that creates safer communities.
- Protect drivers, pedestrians and others on the road
- Lowered healthcare and insurance costs for all
- Reduce emissions and contribute to healthier communities
Improve safety. Retain drivers. Cut costs.
Improve driver behavior
Geotab Vitality scores speeding, harsh braking, harsh acceleration, and cornering on every single trip, using the GO device already in your vehicle. Drivers receive daily feedback and weekly goals directly in the mobile app. This motivates voluntary self-correction, removing the need for manager-led coaching calls or performance reviews.
Cut fuel costs
Safe driving is efficient driving. When speeding and harsh acceleration decrease, fuel consumption follows immediately with zero operational lift. Geotab Vitality customers average a 2.7% fuel efficiency improvement — approximately $75,000 per year for a 200-driver fleet — drivers earn streaks for staying under their daily target, adding another $300–$600 per vehicle per year in fuel savings.
Turn drivers into advocates
When drivers benefit directly from safe behavior with real earnings, they actively champion the safety program. The most common feedback from fleet managers is that drivers who are not yet enrolled proactively ask to join. Positive reinforcement transforms safety from a point of friction into an employee benefit.
Reduce collision risk
Our Predictive Collision Risk (PCR) algorithm identifies your highest-risk drivers before a collision happens by comparing each operator against true peers with similar vehicles, routes, and conditions. Built on more than 5.8M vehicles and 25+ years of safety data, PCR provides fair and accurate risk forecasting.
Features
Geotab Vitality runs entirely on the Geotab GO device already installed in your vehicles. This eliminates new hardware costs, vehicle downtime, and complex IT projects. Activation takes only days, and the program runs itself automatically.
Traditional safety programs compare every driver to a single, generic average. Geotab Vitality scores operators against true peers with similar vehicle types, job types, and routes. A local delivery vehicle in city traffic is never evaluated on an interstate transport baseline. Fair, contextual scoring earns driver trust, which drives high participation.
PCR doesn't document collisions after they happen — it identifies which drivers are most likely to have one before it occurs. The algorithm is trained on 5.8M+ vehicles and 25+ years of real-world data, and it maps directly to actual collision probability. Fleet managers use PCR to act proactively instead of reactively.
Geotab Vitality is powered by a behavior-change engine backed by 14+ years of actuarial validation across 41M+ global consumers. This model is proven to reduce insurance claims by 55% and road fatalities by 80%. By combining Geotab's telematics precision with Discovery's behavioral science, we turn raw data into motivated habit formation.
Drivers progress through Bronze, Silver, Gold, and Platinum status tiers tied directly to their safety scores. This status resets quarterly, providing an ongoing path for improvement. Platinum status builds a strong professional identity — not just a score. At Richards Building Supply, a Platinum driver named Brandon now introduces the app to every new hire without anyone asking him to.
Case studies
Richards Building Supply achieved 443% ROI in 90 Days
"A critical element of the app's success is its ability to directly engage our drivers through a simple, rewarding experience."
Jenny Vetter
Logistics Manager, Richards Building Supply
Richfords saw 41% improvement in driving behavior
"This has made such a huge impact — moving safety management from the stick of a performance review to the carrot of drivers competing to be top of the leaderboard."
Sheena Owen
Fleet Manager, Richfords
Fiberlight achieved 100% driver participation in one week
"The best testament to this program is that other drivers are actively asking to be a part of it."
Becky Ospina
Head of People and Culture, FiberLight
Frequently asked questions
How does Geotab Vitality improve driver behavior?
Geotab Vitality scores speeding, harsh braking, harsh acceleration, and cornering on every single trip, utilizing the GO device already in your vehicle. Drivers receive daily feedback and personalized weekly goals directly in the mobile app. By motivating drivers to self-correct, you eliminate the need for manager-led coaching calls and performance reviews.
How does Geotab Vitality help reduce fleet fuel costs?
Safe driving is efficient driving. By reducing speeding, harsh acceleration, and cornering, drivers naturally lower fuel waste and mechanical wear. On average, fleets see a 2.7% improvement in fuel efficiency. For a 200-driver fleet, that's approximately $75,000 in annual fuel savings.
How does Geotab Vitality reduce collision risk?
Geotab Vitality combines the Predictive Collision Risk (PCR) algorithm—trained on 5.8M+ connected vehicles and 25+ years of data—with Discovery's clinically validated behavioral science to rank each driver by actual collision probability. The system compares drivers only against true peers with similar vehicles, routes, and geographic conditions. Fleet managers use these insights alongside positive-reinforcement models to act proactively and reduce risk before an incident occurs.
Is driver behavior scoring fair? How does benchmarking work?
Yes. Traditional safety programs score every driver against a single, generic fleet average, which drivers perceive as unfair. Geotab Vitality compares operators to peers in similar vehicle classes and operating conditions. For example, a local delivery driver in city traffic is never compared to a long-haul highway driver, which builds trust and encourages high participation.
How does the driver rewards program work?
Drivers earn points daily based on their behavior score. Each week, they work toward a personalized weekly goal calibrated to their past performance. These points are redeemable instantly through the app's integrated Rewards Mall for gift cards and vouchers from 160+ brand partners across retail, dining, and lifestyle categories.
Does Geotab Vitality require new hardware or installation?
No. Geotab Vitality is a software-only program that runs entirely on the Geotab GO device already installed in your vehicle. There is no new hardware to purchase, no vehicle downtime, and no IT deployment to manage. You can activate the program across your entire fleet via MyGeotab in days.
Can we pilot Geotab Vitality before committing?
Yes. We offer a free 30-day pilot for up to 20 drivers with no hardware cost, no commitment, and driver rewards included. The pilot is designed to prove behavior improvement and calculate your fleet's actual ROI before any purchase decision. Geotab Vitality converts 80% of pilots to paid deployments — because the results speak for themselves.
Ready to improve fleet safety?
Learn more about how simple it is to use our web-based software and fleet management solutions to improve fleet safety.