
Author
Ivan Lequerica | Vice President, South Western Europe​ at Geotab | Spain
Ivan Lequerica is a Physicist and Electronics Engineer PhD who has contributed to the development and implementation of Geotab’s European business and engineering strategies since he joined the company in early 2015.
About
Ivan Lequerica continues to enrich his knowledge in business and solutions engineering to help advance Geotab as a leader in the telematics industry. Ivan Lequerica currently directs Geotab’s endeavors and marketing initiatives within Mediterranean countries and MEA. As part of his role at Geotab, Ivan helps companies transition to a safer, more efficient and smarter mobility. He also works on defining and executing the European strategy; product, business development and marketing.
Expertise
- Telematics
- Research and Development
- IoT
- Automotive
- Digital Business
- Artificial Intelligence
Education
- Universidad del PaÃs Vasco/Euskal Herriko Unibertsitatea, MSc, Physics, 1995‒2000
- Universidad del PaÃs Vasco/Euskal Herriko Unibertsitatea, MSc, Engineering, 1995‒2001
- Universidad Politécnica de Madrid, PhD, Engineering, 2004‒2013
Accomplishments
- A Google scholar and has published more than seven scholarly articles in different topics including telematics, vehicular communication, connected car and machine-to-machine.
- A mentor for Proyecto Promociona , a women leadership and management program.
Publications

Geotab and the Electric Vehicle in Spain: Innovation at the Service of Sustainability
Businesses seek ROI insights to support transition plans.
September 9, 2024
1 minute read

2030 or 2035, the UK Needs Meaningful Action on EVs Now
Targeted incentives can drive large-scale EV adoption
September 6, 2024
2 minute read

The new rent-a-car: Changes in the rental car industry
Rental car companies are ready to take the lead in the new connected vehicle marketplace.
September 2, 2020
5 minute read

Automotive IoT is disrupting the car rental industry
A look at how automotive IoT is transforming the leasing, car rental, and auto industries, and what’s next on the horizon.
February 23, 2017
5 minute read

Duty of care for fleet managers
One day the roads will be accident-free. But that day isn't here yet. How fleet managers can keep drivers safe while complying with duty of care laws.
December 29, 2015
4 minute read