Ivan Lequerica

Ivan Lequerica

Ivan Lequerica continues to enrich his knowledge in business and solutions engineering to help advance Geotab as a leader in the telematics industry. Ivan Lequerica currently directs Geotab’s endeavors and marketing initiatives within Mediterranean countries and MEA. As part of his role at Geotab, Ivan helps companies transition to a safer, more efficient and smarter mobility. He also works on defining and executing the European strategy; product, business development and marketing.


About Ivan Lequerica

Current role

Vice President, South Western Europe​ at Geotab


  • Telematics
  • Research and Development
  • IoT
  • Automotive
  • Digital Business
  • Artificial Intelligence


  • A Google scholar and has published more than seven scholarly articles in different topics including telematics, vehicular communication, connected car and machine-to-machine.
  • A mentor for Proyecto Promociona , a women leadership and management program.


  • Universidad del País Vasco/Euskal Herriko Unibertsitatea, MSc, Physics, 1995‒2000
  • Universidad del País Vasco/Euskal Herriko Unibertsitatea, MSc, Engineering, 1995‒2001
  • Universidad Politécnica de Madrid, PhD, Engineering, 2004‒2013