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Bogota Traffic Jam: Colin Sutherland Video Diary

Bogota Traffic Jam: Colin Sutherland Video Diary
Author: Colin Sutherland, Executive Vice President, Sales & Marketing

Last week I was in Bogota, visiting a new client in the cement mixing industry. Holcim’s plant is the largest in Colombia. I had an opportunity to tour their phenomenal facilities and see first-hand how business is booming in Latin America.

Bogota is a growing city with lots of energy. It also has a lot of traffic. For businesses, having their drivers stuck in a traffic jam is a big concern. Research shows that around the world, traffic congestion is a huge drain on the economy — into the billions — in terms of lost productivity, pollution, and increases in transport costs and prices.

As a producer of ready-mix materials, time is of the essence for Holcim. They’ve got to deliver product from the plant out to the job site quickly and efficiently. Like any other company delivering a product or providing a service, the response needs to be predictable. This is where telematics can help.

I want to congratulate Holcim on their impressive operations. I’m really looking forward to seeing great results in the region, with new technology and data-driven solutions.

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Related Post:
Watch Colin Sutherland’s video diary from Thailand. He talks about how the global telematics footprint is expanding into South East Asia and how data analytics is trending there.

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