Bogota Traffic Jam: Colin Sutherland Video Diary

Published on September 7, 2016 in Productivity by Colin Sutherland |  1 minute read

Colin Sutherland sends a video postcard from Bogota, Colombia, where a traffic jam can cause big headaches for drivers and businesses.

Last week, I was in Bogota, visiting a new client in the cement mixing industry. Holcim’s plant is the largest in Colombia. I had an opportunity to tour their phenomenal facilities and see first-hand how business is booming in Latin America.


Bogota is a growing city with lots of energy. It also has a lot of traffic. Traffic congestion is big concern for businesses. Research shows that around the world, traffic congestion is a huge drain on the economy — into the billions — in terms of lost productivity, pollution, and increased transport costs and prices.


As a producer of ready-mix materials, time is of the essence for Holcim. They’ve got to deliver product from the plant out to the job site quickly and efficiently. Like any other company delivering a product or providing a service, the response needs to be predictable. This is where telematics can help.


I want to congratulate Holcim on their impressive operations. I’m really looking forward to seeing great results in the region, with new technology and data-driven solutions.


Follow @GeotabColin for updates on Geotab around the world.


Watch the video

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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