Skip to main content

Two Geotab GO Devices on top of a red map

Boston Pizza: Keeping track of drivers

Published on May 8, 2015

Two Geotab GO Devices on top of a red map

The challenge: Keeping track of drivers

Being able to track your drivers is a necessity in the world of pizza delivery. Jim Mercier of Boston Pizza Nanaimo has dealt with his fair share of customer calls about cold pizza and was sick of paying out of pocket to make his customers happy.

 

With 14 drivers and a total of five smart cars, Mercier was looking to gain efficiency with his existing number of vehicles rather than adding to his fleet. “On Saturday nights we are slammed. Occasionally, I would have to reimburse our staff to use their own vehicles so we could still make all our orders on time,” he says. “We didn’t know how long it would take for a driver to return so it was either wait or send another driver.” After looking into five different telematics systems and testing out two, Mercier was underwhelmed with his options. “They all pretty much did the same thing. Either they did way too much for too much money or there was nothing special about them,” he says. “When I found Geotab, they sent me one for a trial run and I immediately ordered three more.”

The solution

On busy nights when Boston Pizza Nanaimo is averaging 40-45 deliveries a night, Mercier can check the status of his drivers and prepare the food ahead of time. Once a driver is close enough, he saves even more time by bringing the food directly to the driver. “It was an expense that at first I thought was a luxury, but as I got the system going I grew my business because of it.”

 

With drivers who have had two or less years of experience on the road, Mercier wanted to check and see if they were being safe in the cars. “Most of our drivers are between the ages of 17 to 20, so I want to make sure the vehicles are being taken care of and that they are doing what they should be doing on the road,” he explains.

The results

Doubling deliveries

Although Mercier was only looking to track his drivers, he ended up discovering that being able to track his drivers had a direct impact on the amount of delivery orders. “After I got my system, my business began to grow,” he says. “The volume of our deliveries has doubled. I know the system is only one of several reasons, but it is a large contributing factor.”

Improving driver behavior

Telematics and GPS reports helped Mercier not only track his drivers and coordinate delivery times, but also improved the driving behavior of his delivery staff. “You can see in the reports if the drivers are turning too fast, braking too hard, or not wearing their seatbelts, so I can just let our drivers know that, which makes them a little more aware of what they are doing.”

 

Geotab also supported him with the data he needed in confrontational situations. “We had one incidence with a driver who got into an accident, and her mom came in to question the safety of our vehicles,” Mercier says. “She told her mother the brakes did not work which caused the crash. All I had to do was pull up the records and I was able to show the mom statistically what happened on the report. It diffused the situation very quickly.”

 

On the opposite end of the spectrum, Mercier also used the reports to reward his drivers. “The reports were a good motivator to get my staff driving better. The girls wanted to drive so they could get better tips.”

 

Download case study

From the fleet manager

“After I got my system, my business began to grow, the volume of our deliveries has doubled.” 

 

- Jim Mercier, Boston Pizza franchisee
 

Client profile

Boston Pizza Logo

Client name:

Boston Pizza

Industry:

Food and beverage

Types of vehicles:

Smart Cars

Fleet size:

5

Fleet focus:

SafetyProductivity

Other stories

Row of green pepsico vehicles parked next to each other

PepsiCo TR instills fleet safety at the heart of its operations with Geotab

PepsiCo, a global leader in the food and beverage industry, operates in regions including North America, Europe, Latin America, APAC and AMESA. Since 2017, PepsiCo Turkey (TR) has partnered with Geotab to instil a true culture of safety across its fleet.

June 11, 2024

Grupo Crio-branded truck superimposed over rolling hills of green grass

Grupo Crío: Ensuring driver safety

Previously, Grupo Crío was using a tracking solution that provided only GPS location data. They needed a telematics solution with greater capabilities to achieve their fleet safety goals...

May 8, 2017

Southern Wine and Spirits truck in a field with bottles of wine superimposed beside it

Southern Wine and Spirits of America: Managing drivers

With operations spread across 35 states, Southern Wine & Spirits of America, Inc. faces the challenge of safely and productively managing its drivers and fleet vehicles across 6,000 miles and 187,000 customers...

August 17, 2015

Illustration of Toronto skyline on a blue background with a white Second Harvest logo above it

Second Harvest: Benefiting from telematics

When Second Harvest wanted to increase the productivity of its fleet back in 2009, the organization turned to Geotab...

May 19, 2015

Ready to optimize your fleet?

Let us show you how simple it is to use our web-based software and fleet tracking devices to manage your fleet.
View last rendered: 06/16/2024 06:03:55