The Numbers Continue
Using Geotab telematics, Southern can plan out each route based on how the orders will be delivered. Using information from a Geotab software partner that is tightly integrated with the Geotab system, the time spent for each order and drive time between each delivery is tracked - giving the company insight into each delivery and stop time. This type of best practice software integration is why the company chose Geotab as their telematics provider.
“The telematics value-add is the software and features that provide value to your company’s specific operations strategy,” Sullivan says. Every minute has to be accounted for as one delivery should take 20 minutes while another might take 45 minutes. If one goes over, it creates a trickle effect for the deliveries the rest of the day. “One reason we chose Geotab is because their hardware allowed us easily to integrate with our routing software — enabling us to optimize our routing based on feedback from the location information provided by the telematics,” he adds.
The tracking information also allows Southern’s dispatch to update customers on their deliveries, including any delays or early deliveries.
As transparency in route timing has increased, Southern is able to make adjustments on routes so that delivery times can be more accurate in the routing system. “We surmised, if we can save one minute on 20 stops every day, we might be able to add another stop,” Sullivan comments. “And if we can add another stop to 100 trucks, we can use fewer trucks that day — and that adds up to significant efficiencies that we can pass on to our customers. Transparency in route timing was the first feature that got us interested in Geotab because no one else was working with our routing system to bring us to this level of integration.”
Beyond improved routing, Southern focuses on several other features to increase their benefit from telematics. Starting with idling, Sullivan says even without the improved routing, savings in idling alone justifies the ROI on telematics hardware.
“When we started to take a hard look at the idling our trucks were doing each day, our team quickly saw an excellent opportunity for additional productivity and expense savings.”
Enhanced visibility to speeding and re-creating occurrences of driver speeding are also an important benefit of telematics and helps to enhance the safety of Southern’s drivers and others on the road. The company posts a 1-800 phone number on their trucks for other drivers to compliment or comment on their drivers. Having the telematics system and being able to substantiate or discredit a claim of speeding has been helpful, and provides objective information that can be used to coach Southern drivers to continue operating safely.
Southern also uses seatbelt sensors tied to the telematics solution to promote and monitor seatbelt use.
Fuel consumption and increasing the overall fleet MPG is another vital focus for the Southern fleet. Southern is in the early stages of using the telematics solution to understand their use and consumption of fuel. At this point, Southern stands behind the tool as a way to highlight problem areas and point out areas for improvement and fuel reduction.
Southern also uses data from the telematics to examine hard stops and fast starts. “Carrying bottles, minimizing breakage and delivering undamaged product to our customers is vital in our business,” Sullivan says. The company is currently working on how to correlate these types of stops and starts with the amount of bottle damage in the trucks. The Southern team follows up with drivers to understand why hard stops might be happening, and then uses the feedback to schedule and train drivers to improve upon their driving skills and how to maintain the proper distance between vehicles.
Southern has gone beyond the basic use of telematics data to create its own processes and analytics to maximize ROI. The company is constantly reviewing and refining ideas to extend the use of data compiled by the Geotab devices. “The basic information we get from Geotab, we utilize intensively and feel the data is valuable in driving a positive ROI,” Sullivan says.
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