Geotab doubles down on driver and pedestrian safety

Published on September 19, 2018

Company announces new partnerships and initiatives focused on building safer communities

Toronto, ON - September 19, 2018 - Geotab, a global leader in IoT and connected transportation, today announced two new partnerships with safety-focused associations:  Vision Zero Network and Together for Safer Roads. Amplifying Geotab’s commitment to safer and more connected communities, both Vision Zero Network and Together for Safer Roads are dedicated to helping communities improve road safety and reduce traffic fatalities and injuries.

Leveraging a network of over 1.2 million connected vehicles, Geotab currently provides advanced analytics and data-driven insights to help local governments progress towards their road safety goals. Through partnerships with Vision Zero Network and Together for Safer Roads, Geotab gains increased opportunities to provide actionable insights to municipalities across the United States who are dedicated to enhancing safety and reducing traffic fatalities and injuries.

“Finding ways to improve road safety and efficiency has always been a top priority for Geotab,” said Jean Pilon-Bignell, Associate VP, Government and Smart City at Geotab. “Working with two outstanding safety-focused organizations, such as Vision Zero Network and Together for Safer Roads, aligns Geotab with an ecosystem of cities and citizen stakeholders working towards traffic and pedestrian safety initiatives that can help save lives.”

The Vision Zero Network supports communities with the framework and strategies needed to help eliminate traffic fatalities and injuries while increasing safety and mobility. Municipalities committed to achieving the “Vision Zero” objective of eliminating traffic fatalities within their communities develop a data-driven systematic approach to effectively prioritize safe environments for all road users, whether walking, bicycling, driving or riding transit.

Taking an active role with cities and organizations, Together for Safer Roads is a coalition of private sector companies focused on improving road safety and reducing road-related deaths and injuries. Bringing together stakeholders from around the world, Together for Safer Roads focuses on a collaborative approach to developing solutions to road safety issues.

“We are uniquely positioned to help educate municipalities on road safety conditions and driving behaviors that can ultimately help create safer communities for all,” added Pilon-Bignell. “These partnerships help to accelerate Geotab’s safety vision today, and into the future.”

Geotab Continues to Combat Distracted Driving

With safety serving as one of the company’s main business pillars, Geotab today also announced the availability of SafeRide on the Geotab Marketplace. Helping fleets curb distracted driving, the software-based solution from SafeRide detects when a driver begins driving and automatically locks their phone by muting all incoming alerts and preventing screen use.

“Distracted driving has become a prevalent issue plaguing our society,” said Scott Rownin, CEO, SafeRide. “By providing fleet managers with the tools needed to help minimize distractions and promote safer behavior, SafeRide along with companies like Geotab, are ultimately helping to create a better and safer world for all.”

To further amplify the increasing need to eliminate distracted driving, Geotab is launching its Responsibility on Both Sides of the Wheel campaign. Aimed at raising awareness of the importance of staying alert as both drivers and pedestrians, Geotab’s newest initiative will kick-off with an inaugural “Phones Down, Eyes Up” event on September 23, 2018. Hosted in honor of Brandon Walli, the event aims to bring families and youth together to learn about programs, partnerships and solutions, like SafeRide, that focus on reducing traffic and pedestrian-related collisions in local communities.

“In our increasingly connected world it is becoming more and more important to ensure we are not distracted by the technology that is at our fingertips,” stated Geotab CEO, Neil Cawse. “It is absolutely essential that we continue to inspire and unify our communities to take a stance against distracted driving and walking and help to catalyze the message that putting our phones down and keeping our eyes up, is all of our responsibility.”
For more details on the “Phones Down, Eyes Up” event or to learn how to get involved, visit the Facebook event page or contact

About Vision Zero Network

The Vision Zero Network is a collaborative campaign helping communities reach their goals of Vision Zero -- eliminating traffic fatalities and severe injuries among all road users -- while increasing safe, healthy, equitable mobility options for all. As a nonprofit project, the Vision Zero Network is committed to defining, building momentum, and advancing Vision Zero in communities across the U.S.  More than 30 local communities have made Vision Zero commitments since 2014 when the Network was launched. Find out more at

About Together for Safer Roads

Together for Safer Roads (TSR) is an innovative coalition that brings together global private sector companies, across industries, to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes globally. TSR’s current members include AB InBev, AIG, AT&T, Republic Services, CalAmp, Ericsson, Geotab, GM, iHeartMedia, Lyft, Octo Telematics, PepsiCo, UPS, Walmart, Alpha Drive, HAAS Alert, Ouster, and Zendrive. Learn more at

About SafeRide

SafeRide is an app that automatically locks the driver’s phone by disabling the mobile screen and muting sounds while the car is moving. The app was created to help drivers break bad habits and establish good ones while on the road. SafeRide is the first cross-platform solution available for both Android and IOS users and does not require external hardware for use. For more information visit


Media Contact

Kelly Hall

Geotab Inc.

Communications Manager

About Geotab

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visitwww.geotab.comand follow us @GEOTAB and onLinkedIn.