Geotab announces GO7: new commercial telematics solution

Published on October 28, 2014

GO7 Provides Access to Rich Vehicle Datasets through a Simple, Affordable Plug-and-Play OBD-II, J1939 Device

Toronto, Ontario – October 28, 2014Geotab, an industry leading telematics engineering company, today announced availability of its all-new GO7 telematics device designed for fleet management applications to detect all of the vehicle data communications from the engine, drivetrain, instrument cluster and other relevant subsystems. The Geotab GO7 is the newest device in Geotab’s line of award-winning telematics solutions and has added a number of new features such as programmable CANBUS, OBD, J1939 connection pins, enhanced auto-protocol detection and higher sensitivity accelerometer -- making the solution efficient and cost effective for any fleet to install and maintain.

The GO7 is an innovative plug-and-play device with internal antennas – eliminating installation and out-of service vehicle time—significantly lowering installation costs and immediately improving fleets’ productivity. Combined with Geotab’s fleet management software, MyGeotab, the GO7 is the world’s most sophisticated telematics solution. Jim Labudde, Fleet supervisor, Entergy commented that, "We’ve installed Geotab’s newest GO device within our fleet and we’re excited to see the new features. The GO7 device is fast and easy to install and is providing us with a cost-effective solution while enhancing our fleet’s productivity and safety.”

The latest edition of Geotab’s GO devices caters to more than one vehicle protocol at a time, allowing the device to collect data simultaneously for all possible datasets, such as RPM, VIN, fuel level, seat belt detection and odometer. The secondary protocol support also provides more insightful and detailed engine data for a variety of vehicles, including Ford, GM, Chrysler, Volvo and Mazda. The technology is entirely scalable, from light duty, medium duty, to heavy commercial trucks, in addition to supporting all major vehicle manufacturers globally.

“Our goal is to provide the most advanced and efficient telematics solution in the industry,” said Neil Cawse, CEO, Geotab. “Together with our MyGeotab software, the all-new GO7 device allows us to provide our customers with the most sophisticated end-to-end fleet management solution on an industry leading platform – providing great productivity enhancements, safety features and cost-savings to our fleet customers.”

Top Features of the GO7 include:

  • Easy plug-and-play installation
  • External device expandability via IOX™ Technology
  • Intelligent in-vehicle driver coaching
  • Small form factor device
  • Breakthrough accident detection and notification
  • Accurate engine diagnostics, DTC, and proprietary engine data
  • Real-time vehicle data
  • Fast GPS acquisition time using Almanac OTA support
  • Built-in auto-calibrating accelerometer

The GO7 device is commercially available immediately through an Authorized Geotab Reseller. For more information, please visit


Media Contact

Kelly Hall

Geotab Inc.

Communications Manager

About Geotab

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visitwww.geotab.comand follow us @GEOTAB and onLinkedIn.