Geotab launches new GO RUGGED telematics device

Published on July 1, 2016

Now fleets with heavy equipment, yellow iron, and powered trailers and assets can access the latest GPS technology and advanced telematics capabilities

Toronto, Ontario – June 30, 2016 – Geotab today announced the availability of GO RUGGED, an advanced, ruggedized telematics device designed for harsh conditions or external installation. Ideal for use in construction and engineering, agriculture, utilities, oil and gas, and mining, the GO RUGGED telematics device allows users to access critical data insights and business intelligence for increased uptime and efficiency, enhanced driver and fleet safety, and reduced fuel and maintenance costs.

"Fleets with heavy equipment, yellow iron, farm equipment, and powered trailers and assets often face a unique set of challenges due to their exposure outdoors," said Geotab CEO Neil Cawse. "With the GO RUGGED device, owners and operators can be assured that operations will continue to function at an optimal level, regardless of the harsh terrain their vehicles or equipment encounter."

The GO RUGGED features a rugged exterior enclosure, allowing for installation outside of the vehicle, which is ideal for those fleets battling harsh elements. GO RUGGED is IP67-rated, which is the international standard for protection against intrusion of solid objects, dust, accidental contact and water, and also offers engine data reporting on the primary CAN bus.

Additional features of the GO RUGGED, also offered by the Geotab GO7 device, include:

  • IOX expandability, which allows users to expand the capability of their fleet management solution
  • Intelligent in-vehicle driver coaching via IOX-BUZZ or the Geotab GO TALK
  • Accident detection and notification
  • Built-in auto-calibrating accelerometer
  • Engine and battery health assessment
  • G-force monitoring
  • Real-time vehicle data and fast GPS acquisition time

To learn more about the GO RUGGED and its benefits for fleets tackling harsh terrain, please visit

Post Tags

Media Contact

Hanna Corrente

Manager, Strategic Communications & Public Affairs

About Geotab

Geotab is advancing security, connecting commercial vehicles to the cloud and providing data-driven analytics to help customers better manage their fleets. Geotab's open platform and Marketplace, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve strong compliance to regulatory changes. Geotab’s products are represented and sold worldwide through Authorized Geotab Resellers. To learn more, please visit and follow us @GEOTAB and onLinkedIn.