Man distracted driving while using a cell phone

How distracted driving cameras can help boost safety

Published on March 24, 2021 in Driver Safety by Surfsight |  1 minute read

Learn about the dangers of distracted driving, and how to avoid it.

Paying full attention behind the wheel is critical for drivers, as soon as you start your vehicle. Good drivers can become dangerous “distracted drivers” if they use a phone, eat, drink or smoke, even around a parking lot. Distracted driving cameras can help companies combat risky driving.


Anything that makes you lose focus on the road for a second — even conversation with others in the vehicle, or a hands-free phone call — counts as distracted driving.

What are the risks of unchecked distracted driving?

Why is it so important to prevent these types of distractions, however small they might seem? In 2018 alone, NHTSA estimated there were 400,000 injuries caused by distracted driving.


NHTSA also estimates that collisions caused by distracted driving costs over tens of billions of dollars a year in damages, for things such as vehicle repair, litigation fees, rising insurance rates and more. As an employer, you may be liable for the negligible driving of on-duty employees.


See also: Elevated risks of driving in the winter season

Benefits of distracted driving cameras for safety

Distracted driving cameras can be used to help coach drivers, enabling them to identify and reduce risky driver behaviors, including distracted driving.


Here’s how driver coaching and intelligent dashcams with MV+AI can help:

  • Improve driver behavior
  • Learn from real-world examples of distracted driving
  • Encourage drivers to course correct
  • Reduce the risk of collisions
  • Increase road safety

Surfsight™ camera technology is an MyGeotab Add-In that uses machine vision and AI to provide insight on risky driving behavior throughout your fleet. The solution can be configured to provide audio alerts signaling risky driving events, and provide live-stream footage from road-facing and in-cab cameras.


Integration with the MyGeotab platform means that companies can manage all fleet cameras from a single cloud dashboard. Through email alerts, containing video footage of risky driving incidents, businesses can use it to work with employees to help boost safe driving habits.

Order Now: A new way to order solutions on the Marketplace

Surfsight video telematics, a Lytx® solution, is available through Order Now. The Surfsight dashcam is the first third-party solution available for the program.


Order Now is a new and simple way for Geotab Customers to order solutions right from the Geotab Marketplace. As part of the ongoing expansion and development efforts, third-party hardware solutions are now available through the Marketplace making the process easier than ever. With Order Now, receive seamless ordering, delivery and after-sales support for solutions part of the program. Learn more about Order Now.

About Surfsight Technology

Powered by AI and Machine Vision, Surfsight dashcam automatically detects and alerts distracted driver behavior and harsh driving incidents in real-time, addressing the leading causes of preventable accidents. Surfsight dashcam is available on the Geotab Order Now program in North America.


Visit Surfsight on the Geotab Marketplace to discover more benefits.


** Surfsight dashcam is a driver aid only. Drivers should never wait for the Surfsight dashcam to provide a warning before taking measures to avoid an accident. See

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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