Empowering Success: Unleashing the Domino Effect of Connected Women

Geotab’s annual conference, Geotab Connect, recently united leaders and drivers of innovation and change from across the fleet industry for a dynamic event. One standout session featured inspiring women discussing the future of commercial vehicles, and the crucial role of women in fleet leadership.

Panelists like Jessica Gray, Telematics Program Manager, Cox Automotive; Cristina Contreras, Move and Sel EHS Manager, PepsiCo México; Barbara Agogliati, Project Manager, G&A Gruppo Gavio; and Kim Clark, Director of Product Strategy & Telematics, Element, empowered attendees with essential tools to advocate for themselves and drive transformation in their organizations. 

Despite progress, a gender imbalance persists in fleet leadership. In 2021, only 16.8% of fleet managers were women, a slight increase from 14.3% a decade ago. On average, from 2010 to 2021, the representation of women fleet managers in the U.S. stood at 16.79%. Also, ATRI research confirms that women make up only 8.1% of all U.S. truck drivers, and only 2.7% of over-the-road truck drivers.

Women in our industry contribute significantly, whether managing fleets, driving trucks, or holding leadership roles. Panelists provided practical guidance to create more inclusive environments, emphasizing the need for real change. Barbara Agogliati discussed the importance of having confidence during the session, “Be brave. We need to be brave and confident of our capabilities and our leadership skills to succeed.” Kim Clark added that “No career path is linear. Be agile and open, and lean into the opportunities that come up. Lean into your own development needs especially. They can help you unlock your next opportunity.”

A key takeaway from the session was the “domino effect,” where knowledge empowers participants to initiate positive change. Real-life examples demonstrated that actions and advocacy can propel more women in leadership positions, transforming the entire industry. Attendees left with a renewed determination and commitment to driving change.

The event also fostered networking opportunities, equipping attendees with valuable tools to navigate their careers, champion themselves, and lead transformation within their organizations. The empowerment of women, and all underrepresented groups in the fleet industry isn't just a dream; It's a growing movement.

A special thanks to Geotab's organizers, including Lori Olson, Signature Account Advisor and Chairperson (AFLA); Shanna Cova, Senior Partner Account Manager; and Emily Williams, Manager Business Development (WIM), for bringing together women from across the industry. Your dedication made this groundbreaking session possible.