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The EV Confidence Gap: How to maximize your electric fleet and reduce costs

Fleet data shows underutilization is a common operational challenge. Here’s how to close the gap.

Charlotte Argue

By Charlotte Argue

Senior Manager, Sustainable Mobility at Geotab

Apr 23, 2026

EV charging stations

Key Insights

  • 65% of North American EVs are plugged in before their battery even drops below half capacity—revealing a major "confidence gap" in current operations. 
  • Geotab's analysis of U.S. truck movement data shows 26% of heavy-duty and 38% of medium-duty trucks travel under 150 miles before returning to base; at a 250-mile threshold, that rises to over 40% of heavy-duty and 58% of medium-duty fleets — making them electrifiable today with existing vehicles.
  • Heavy-duty trucks average five hours of depot dwell time per day, providing sufficient window for opportunity charging without operational disruption — eliminating one of the most commonly cited barriers to expanded EV deployment.

The discussion around fleet electrification often revolves around barriers: policy changes, technology limitations, and future battery chemistry. However, fleets that have already made the investment in EVs are in a strong, resilient position, providing a clear advantage against fuel market volatility and evolving regulations. 

 

Right now, there is a huge opportunity to maximize the operational and environmental benefit of these existing assets. Many fleets aren't yet getting the most out of them, and the power to reduce fuel use and emissions is already sitting in those batteries. By shifting from a focus on vehicle limitations to data-driven dispatching, fleets can immediately maximize the environmental and financial ROI of the assets they already own.

The gap between EV investment and impact

Over the past few years I've spent a lot of time looking at how commercial fleets are actually deploying their EVs. The picture is more complicated than "EVs aren't ready" or "fleets are all in." The real story is somewhere in the middle: a meaningful number of organizations have committed to electrification, acquired the vehicles, and then deployed them conservatively. We call this the “underused EV”.

 

Geotab connects millions of commercial vehicles globally, and when we look at aggregate EV fleet data, a clear trend emerges. We tend to play it safe by giving electric vehicles the shortest, easiest routes—but that means they’re doing far less heavy lifting than they’re actually built for. Concerned about range, fleets hold back.

 

We tend to play it safe by giving electric vehicles the shortest, easiest routes—but that means they’re doing far less heavy lifting than they’re actually built for.

The opportunity is larger than most realize

Part of what drives this caution is the persistent assumption that commercial EVs, especially in medium- and heavy-duty applications, aren't capable enough for real-world operations. The data doesn't support that.

Quick facts on truck driving patterns

  • A Geotab analysis of U.S. truck movement over a one-year period reveals that 26% of heavy-duty trucks and 38% of medium-duty trucks travel less than 150 miles before going back to base. 
  • When extending that threshold, the figure jumps to more than 40% of heavy-duty and 58% of medium-duty trucks driving less than 250 miles between visits to their depots.

These figures represent a prime segment for immediate electrification, based on vehicles available today.

 

MDT 250 mile range U.S. truck electrification opportunity map
HDT 250 mile range - U.S. truck electrification opportunity map

Source: Altitude by Geotab, “Outlining the Path Toward Trucking Electrification” 

 

 

Dwell time matters too. With heavy-duty trucks averaging five hours of dwell time at depots daily, there is a consistent window for high-capacity charging. The technology is ready and the duty cycles are compatible for many applications  though securing adequate site charging infrastructure remains a genuine challenge. For fleets that have it in place, the question is whether they have the operational confidence to deploy accordingly.

 

The 2025 NACFE Run on Less — Messy Middle truck demonstration is instructive here. Geotab served as the telematics data partner for the run, which followed 13 fleets across four fuel types, including battery electric trucks from Tesla, Windrose, Daimler and Volvo. The BEV participants took on regional and long-haul work that the broader industry still tends to assume is out of reach for electric. Their depth of discharge data reflected it — these vehicles were being used to capacity, often reaching 100% or more depth of discharge per day.

Using data to close the gap

Getting more from existing EV investments isn't a vehicle performance problem. It's an operational one. And it can be addressed with the right data.

Quick takeaways: 

  • Monitor EV usage and set a target to gauge progress. If you’re only using 40% of the battery each day, work toward 60%. 
  • Use real-time state of charge and remaining range so dispatchers can assign routes with confidence rather than anxiety.
  • Build charging strategies around when vehicles actually need to be ready rather than defaulting to a full charge every night regardless of tomorrow's dispatch.

Measurement provides the roadmap

The opportunity to reduce emissions and improve the bottom line doesn't always require waiting for the next policy cycle, the next vehicle model, or the next breakthrough in battery chemistry. For a meaningful portion of commercial fleets, it requires looking at what's deployed and making sure we're actually using it to its full potential.

 

Measurement provides the roadmap. Once the data is in hand, the path toward meaningful improvement becomes clear.

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Charlotte Argue
Charlotte Argue

Senior Manager, Sustainable Mobility at Geotab

Charlotte Argue is a sustainable transportation expert, conference speaker and industry board member with 15+ years experience in EVs.

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