The Royal Borough of Windsor and Maidenhead is a prime example of how
innovative ﬂeet practices can lead to greater safety, efficiency, and sustainability.
Telematics was instrumental in helping the ﬂeet reduce speeding
standards complementing their AlphaCity Car-Sharing program.
Safety is a top priority for the Royal Borough.“To have a safe ﬂeet — that was
the first goal for using telematics,” explains Fleet Manager Mark Green.
Mark, who was recently recognised in the GreenFleet 100 Most Inﬂuential list,
oversees the Council ﬂeet which includes 13 Mini Coopers. The vehicles serve
as pool cars for employees who may use them for work-related travel. Pool cars
were introduced by the Council to reduce the costs related to their grey ﬂeet.