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Driver Safety: How Fleet Managers Can Put the Brakes on Speeders

Driver Safety: How Employers Can Put the Brakes on Speeders

There’s no denying that employers and fleet managers have an important role — and responsibility — to help reduce the number of deaths and injuries related to vehicle collisions. Stopping speeders requires action. Companies can positively influence the safety of their drivers on (and off) the job through safety-focused leadership.

It has been mathematically proven that speeding is actually not a more efficient way to get from one place to another. For example, on a trip in the city, any time saved can be easily added back if you run into traffic or get a string of red lights. So, allowing employees to speed is a false economy — any time saved is marginal as compared to the increased risks and indirect accident costs. Additionally, speeding is illegal and the related fines are highly expensive for companies. For everyone’s safety, there is no need to speed. Getting to your destination without breaking the law or being involved in a crash is the best goal.

Companies truly need to take a stand on whether or not speeding is worth the increased risk of crash and the related potential for bodily injury and legal cost. Launching a company safe driving campaign for employees is highly recommended by the Network of Employers for Traffic Safety (NETS) and others. Read this post for tips on reducing speeding and aggressive driving through a successful workplace campaign.

The Opportunity for Employers: Reduce Speed and Save

Employers can save significantly — save fuel, save costs, and save lives by introducing a speed reduction initiative in their company. A speed reduction campaign can support a company’s overall fleet safety program and enhances driver protection and productivity. Additionally, the U.S. Department of Labor reports that a safe driving program can “protect your organization’s human and financial resources” and ward off “potential company and personal liabilities.”

With many companies, fleet costs take up a large portion of of the total operating budget. A safe driving campaign presents a new avenue for cost savings, and is a win-win for everyone.

Three Reasons to Launch a Driver Safety Program for Speeders

Reason 1: Fuel and Emission Savings

These fast facts on fuel shown below make a convincing argument for a no speeding campaign:

  • For every 5 mph you drive over 50 mph, you are paying an extra $0.16 – $0.32 per gallon for gas (U.S. Department of Energy).
  • Driving the speed limit and maintaining a steady speed while driving can reduce CO2 emissions by more than a ton per year (Carbonfund.org).

Reason 2: Cost Savings Opportunities (per 100 vehicles)

Reducing speed can add up to significant cost savings for employers — money which could be redirected to more important areas.

  • Using 118 gallons of fuel per year at an additional cost of $.70 per gallon = $100 extra per vehicle per year, plus wear/tear and risk. $100 over 500 vehicles = $50,000 annual savings opportunity!
  • Total fleet average collision repair cost is $2,300 = $230,000 annual savings opportunity, just for physical damage (BusinessFleet.com/NETS).
  • If we use half ($8,250) of the industry average ($16,500) which includes liability, workers comp, etc., = $825,000 annual savings opportunity (NHTSA).

Reason 3: Reducing the Cost of Crashes

  • In the U.S., traffic crashes cost employers $47.4 billion in direct crash-related expenses including medical care, liability, productivity losses, and property damage (NETS).
  • Speeding alone resulted in $8.4 billion in crash-related expenses for employers. Distracted driving resulted in $8.2 billion (NHTSA).
  • Speeding is a top contributing factor to traffic crashes. In 2013, speeding was linked to 29% of all fatal crashes, and 9,613 lives were lost in speeding-related crashes (NHTSA).

Here’s how it can be done.

How to Launch a Successful Driver Safety Campaign

  1. Set a goal.
  2. Identify a campaign manager and find a sponsor.
  3. Create a plan.
  4. Promote your campaign.
  5. Evaluate the impact.

In this case, the goal would be to reduce the upward trend of speed violations and vehicle accidents. Assemble a team of people who will champion the initiative. Be sure to include employees on the campaign committee. Plan activities and communications to promote the campaign. Posters with facts and visuals can be very effective. Communicate regularly throughout the campaign to keep interest and enthusiasm going.

Using Telematics Data to Manage Speeders

A telematics-based speeding report can tell fleet managers who has been speeding and how often. For example, the Top 5 Speeding Violations report in MyGeotab displays the top 5 drivers or vehicles with the highest number of speeding events by day, week, or month. Whether the fleet manager has received complaints about speeding drivers or simply wants to improve overall fleet safety, this report can help identify which drivers in the fleet have the most dangerous driving habits.

speeding incidents by vehicle chart
Sample telematics based speeding report

Stop Speeding and Save Money

Speeding is one of the most prevalent factors contributing to traffic crashes. In addition, speeding increases fuel expense. Therefore, targeting driver speeding is a truly worthwhile effort for employers.

Implementing a “No Need to Speed!” initiative can save a company thousands of dollars, in a conservative estimate. Protecting employees from motor vehicle crash injury can be a profitable investment of time and resources. As well, it helps companies underscore that they truly care about the well-being of each employee.

It only takes a second for your life to change — and someone wants you home tonight, so why wouldn’t you choose safety?

Related:
Road Speeds: How to Use and Change Them
fleet management with mygeotab posted road speed data

The Need for Speed! GPS Speed Accuracy
gps vehicle tracking gps speed accuracy and vehicle speedometer

Telematics Pros Share Best Practices for Driver Safety
driver safety tips for fleet managers and employers

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