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Acing Telematics

acing telematics technology

The card game of Hearts is closely related to telematics. There is a component to the game called “Control” whereby you do very well if you win all the points in a hand. In order to get Control you need a special hand – and it usually involves a long and strong suit. You will almost certainly need at least 2 of the Ace, King, Queen, or Jack but also a number of lower cards in that same suit (i.e. the 10, 7, 5, and 2). This is because after you lead your high cards and draw the other players’ high cards of that suit, your low cards become winners!

This is the essence of many card games – and one could argue it is the essence of a winning market strategy! Every market, and by that I mean a group of companies that do the same or similar thing, such as oil and gas, mining, or service have a set of unique requirements of a telematics solution. Service is a rather large category and can be broken down further – HVAC for example. Regardless, customers will prioritize or rate their requirements of a telematics solution – perhaps Ace as the highest priority, King as the second, and so on. Telematics vendors have a set of features that address these requirements, and Geotab is no different.

Now back to the Hearts metaphor. You’re not going to have a strong solution and you can’t take Control if you only have a few scattered high cards and a bunch of scattered low cards. Customers aren’t satisfied with only an Ace, or even just the Ace/King, and they are certainly not going to be happy with just the 10, 8, and 7. A winning solution involves a few high cards (or winners) that might span a number of markets, plus a long and strong suit of features that address the specific market you are after. While we at Geotab have a lot of Aces, Kings, and Queens, it is our tens, eights, and fives that make our solution so deep and successful in so many markets…

What are your Aces, Jacks, and even sevens that you require for your business market? Reply to this post and share!

PS: If you ever want to play Hearts – take it from the book of Hoyle: http://www.hoylegaming.com/rules/showrule.aspx?RuleID=216

2 Comments

  • Posted February 27, 2013 at 3:46 pm | Permalink

    One company”s ten is another”s King, and another”s ace is some other”s eight so it”s difficult for everybody to agree on what defines our high cards, but I would say some of Geotab”s “high cards” might include: our patented breadcrumb trail display in the mapping interface allowing you to view your vehicle”s history and details down to the second; our ability to read the VIN to help fleets manage which device is installed in which asset; our rules and exception engine that allows you to create customized rules in addition to more than 20 canned rules; our risk and safety reports; our seatbelt detection on many makes and models for improved safety monitoring; our patented reverse detection to alert drivers of a dangerous action; our in-vehicle audible alerts that notify drivers of unsafe or potentially risky driving events for driver coaching purposes; and our customized reporting capabilities that allows you to slice and dice the data as you see fit.

    Some of our “tens” and “eights” might be Garmin messaging; our congregation report; accelerometer data showing harsh braking, dangerous cornering, and hard acceleration; our ability to record actual engine recorded odometer to allow fleets to remotely manage distance based maintenance and asset utilization management; and our Posted Road Speed vs. Actual Speed report.

    Check out our Solutions page for more features Geotab offers: http://www.geotab.com/gps-fleet-management-solutions.aspx

    And you are correct – to be successful, you must have the right people, processes, and implementation. We will aim to talk about this some more in another post.

  • Posted February 24, 2013 at 1:32 am | Permalink

    Would Geotab like to share with us what are the Aces, Kings, or Queens that this post is describing? Also, what are the ”few high cards” to a winning solution in marketing? My interpretation is that in order to be successful in telechnology depends not only on choosing the right technology but also on having the right people, processes and implementation because technology is easy to imitate.

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