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Why Competing AND Cooperating Is the Future

Author: Dirk Schlimm, Advisory Board Member

Broad acceptance of telematics solutions by consumers and commercial fleets alike have put the industry on a steep growth trajectory. Geotab alone added 160,000 subscriptions in 2014 and the 100,000 unit goal of years past has now been replaced with a 1,000,000 goal. But with great success comes great responsibility. Of course, competition will remain the key to innovation and increasing customer value, but in order to maximize potential and minimize risk, cooperation, especially among leading players, will become equally as important. Three examples may serve to illustrate the point:

  1. Patent litigation involving non-practicing entities (NPEs): Patent lawsuits from non-practicing entities – notably in the United States – have become part of life in the telematics industry. While there has been much talk of patent reform NPEs are alive and well. The most recent verdict against cyber security firm Symantec is only one example. Patent litigation is expensive and the more telematics providers can pool their resources to fend off and make life difficult for patent enforcement outfits the better.
  2. Product safety: Telematics solutions advance safety and save lives by promoting better driving habits that reduce accidents and generally improve road safety awareness. It is therefore no surprise that telematics solutions are embraced not only by businesses and fleet operators but also by insurance companies, police forces, and emergency response units.  Further promoting product safety through safety minded design, production and  installation processes is a must to protect and enhance the industry’s reputation and address critics; some of whom may have their own agenda. The more providers learn from each other and develop robust standards the better.  
  3. Cyber security: The rapid adoption of the “internet of things” (IoT) and digitization of nearly every aspect of society has propelled concern of cyber and data security to the forefront. Not a day seems to go by without news about a major hacking incident. Some of these cyber security issues can have complex policy implications as competing interests, such as privacy vs. national security, create vexing dilemmas. Others, such as ultra-sophisticated acts of state sponsored cyber warfare, may cause people to throw up their hands in despair. But neither  concerns are by any means reasons to do nothing. Solid and, for the most part, non-controversial security practices go a long way in minimizing the overwhelming majority of threats. And there is no question: Cooperation in the interest of better security will help all players just as a bad headline will harm everyone.

As an industry leader, Geotab is committed to growth through innovation and competition. At the same time, Geotab is engaging proactively in issues related to patent litigation, product safety, and cyber security with the belief that these issue require industry-wide solutions in order to better position the industry and instill confidence in our end customer base as a whole. We welcome you to join in the exchange of ideas and development of best practice. There is no question: We can make our industry better together.


  • Posted October 20, 2016 at 5:59 am | Permalink

    Looking forward to reading more. Great article post. Much thanks again.

    • Posted October 20, 2016 at 12:07 pm | Permalink

      Thank you for the feedback Scott. Let us know what other topics you would be interested in reading about. We’ll do our best to keep publishing more useful tips and best practices for fleets.

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