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Geotab Celebrates 1 Million Subscribers

Geotab Celebrates 1 Million Subscribers
Author: Colin Sutherland, Executive Vice President, Sales & Marketing, and Melanie Serr

In just over 15 years, Geotab Inc. has grown from a small, family business to a global leader in solutions for fleet management and vehicle tracking. Now, the company has hit another milestone. Geotab has reached one million subscribers worldwide.

When it started, Geotab sold one product: a passive telematics system that recorded vehicle GPS data. Today, Geotab offers a complete open platform for fleet management with an online Marketplace of business-focused hardware and accessories, software Add-Ins, mobile apps, and software solutions.

Geotab Reaches 1 Million Subscribers Worldwide  

Geotab had a vision: to reach one million subscribers. In January 2017, Geotab kicked off the #Together1Million campaign. Thanks to the hard work of the Geotab team, Resellers and Partners, the goal has been reached.

Quick facts about Geotab’s road to one million subscribers.

  1. Geotab GO devices are used in 137 countries.
  2. Geotab-connected vehicles drove 20+ billion km in 2017.
  3. Customers drive 562.13 million km per week on average (that’s equal to 3.5 trips to the sun).
  4. If all the vehicles in our database were lined up end-to-end, they would reach from Las Vegas to Toronto and back, or from Moscow to Madrid and back.
  5. More than 2 billion raw data points are collected each day.
  6. Geotab supports green fleets. Reported reduction of CO2 emissions by 13,000 metric tonnes.
  7. On weekdays, Geotab-connected vehicles drive an average of over 2 million hours (plus another 1.5+ million hours on weekends).

Stay in the know! For the latest Geotab news and fleet best practices, please subscribe to the Geotab newsletter.

Get ready for the road to two million!

geotab road to one milliion


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  • Posted March 1, 2018 at 2:21 pm | Permalink

    Congratulations guys, well done!

  • Posted February 28, 2018 at 3:16 pm | Permalink


    I remember when you shared 1M+ goal with me over a year ago in Canada and again in Las Vegas – Congratulations on reaching your BHAG, that’s awesome!


    Bob Newkirk
    RampWise, CEO

    • Posted February 28, 2018 at 5:22 pm | Permalink

      Thanks Bob – Had to look up the definition of BHAG. Proud of our team and partners who laid down the sales forecast last year and delivered!

  • Posted February 26, 2018 at 5:13 pm | Permalink

    Wow Colin, hard to believe, especially since it all began with a couple of us (including me) at Rollins…or have you forgotten?

    • Posted February 28, 2018 at 9:52 am | Permalink

      Hi Blaine – Yes, Rollins continues to set the bar for risk management and the legwork in those days over 10 years ago serve as a foundation for our success. Thanks Blaine!

  • Posted February 26, 2018 at 1:29 pm | Permalink

    Excelente, los mejores

    • Posted February 28, 2018 at 9:52 am | Permalink

      Muchas gracias Patricia. Partners like Navisaf in Latin America stand out in our professional partner ecosystem!

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