The high engagement rate from drivers has already resulted in impressive results. The primary goal of adopting Geotab — improving driver behavior — has been achieved. In only four months, there has been a 33% reduction in instances of poor driving behavior at Farmdrop.
“We just saw such a drop off of the manner in which people were driving and it was unbelievable,” says Pearson.
This improvement in driver behavior had another benefit — drivers were using 27% less power in their vehicles.
“We thought that a 33% reduction in poor driving incidents was meaning that we were safer out there on the road, safer for cyclists, safer for other road users. We hadn't understood the impact that it was having, that, if you drive a vehicle far more smoothly, you save fuel, which obviously is what you'd hoped,” says Pearson. “There was no other change in our operation or our management at the same time as that trend.”
As for the future, Pearson is hoping to integrate the Geotab functionality into its customer service operation to alert customers about delays in their orders and to give exact estimated time of arrivals (ETAs). He also hopes to integrate the company’s separate route planning software with Geotab to monitor and measure driver downtime.
The relationship between Farmdrop and the Geotab Reseller is reciprocal. Both companies are learning and benefiting. “There's a bit of a collaborative relationship in that we're learning about how the Geotab GO works, and they're really learning how a company that's dedicated to electric delivery vehicles seeks to operate.”
Farmdrop continues to lead the way in showing how businesses — and fleets — can be safe, productive, ethical, and successful all at the same time.
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